>>Yen Bai develops sustainable community tourism
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Beyond plan
In the first 3 months of the year, the whole province welcomed 742,335 visitors, equal to 37.1% of the plan; equal to 195.4% compared to the growth scenario in the first quarter of 2025 (the growth scenario in the first quarter of 2025 is 380,000 visitors) and equal to 107.1% compared to the same period in 2024. Of which, international visitors reached 83,582 visitors, equal to 27.9% of the plan and equal to 100.1% compared to the same period in 2024. Revenue from tourism activities reached 632.2 billion VND, equal to 37.2% of the plan, equal to 191.6% compared to the growth scenario in the first quarter of 2025 (the growth scenario in the first quarter of 2025 is 330 billion VND) and equal to 116.9% compared to the same period in 2024.
According to Mr. Ha Trung Kien - Head of the Department of Culture, Science and Information of Van Yen district, the successful organization of the 5th Van Yen District Cinnamon Festival in 2025, Dong Cuong Temple Festival and Na Hau Forest Tet has attracted a large number of people and tourists to participate and experience. "By the end of March 2025, the total number of tourists to the district was about 189,400/500,000 people, equal to 37.9% of the plan; revenue from tourism activities is estimated at 145.2/300 billion VND, equal to 48.4% of the plan, up 4.5% over the same period in 2024" - Mr. Kien added.
Mr. Nong Viet Yen - Director of the Department of Culture, Sports and Tourism of Yen Bai said: This is a very good start, showing great potential for Yen Bai tourism to complete and even exceed the set target. The breakthrough growth compared to the scenario shows that the province's tourism promotion policies and efforts have been more effective than expected. Compared to the same period last year, the results in the first quarter are a positive signal, affirming the recovery and sustainable development of Yen Bai tourism.
The diversity of tourism types such as eco-tourism, community tourism, cultural tourism..., beautiful natural landscapes with new and unique tourism products... have helped Yen Bai increasingly become an attractive destination on the Vietnam tourism map.
In particular, Yen Bai tourism has maintained a certain interest from the international tourist market. Although the growth rate is not too breakthrough compared to the previous year, maintaining this figure in the context of global fluctuations is a positive signal.
The attraction of Yen Bai
In addition to tourism promotion, the highlight that helps Yen Bai attract tourists is determined to come from its wild and majestic natural beauty. Yen Bai owns many unique natural landscapes, attracting international tourists who love to explore and experience. Typically, Mu Cang Chai with its majestic terraced fields, especially in the ripe rice season; poetic Thac Ba lake with its diverse ecosystem; or the majestic mountain ranges, primeval forests. These landscapes bring impressive visual experiences and attractive trekking and nature exploration opportunities.
Tourists come to Yen Bai because of its diverse and unique ethnic cultural identity. Yen Bai is home to many ethnic minorities such as Thai, Mong, Dao, Tay, Nung... Each ethnic group has its own distinct culture expressed through costumes, customs, festivals, cuisine and housing architecture. Tourists often seek cultural experiences and Yen Bai can meet this through community tourism activities, homestays, visits to traditional craft villages and experiencing local festivals.
Compared to other famous and crowded tourist destinations, Yen Bai offers a peaceful, quiet space, close to nature and indigenous culture. This attracts tourists who want to find relaxation, away from the hustle and bustle of the city and immerse themselves in local life.
Yen Bai also has great potential to develop community tourism in ethnic minority areas, bringing economic benefits to the people and creating memorable experiences for tourists. Ms. Hoang Thi Loan - Owner of Loan Khang Homestay, Sa Ren village, Nghia Loi commune, Nghia Lo town said: "Homestay tourism is favored by tourists in general and international tourists because of the direct interaction with local people and the opportunity to learn deeply about indigenous culture".
Jack Ecolodge resort in Lam Thuong commune, Luc Yen district.
Maintain and develop sustainably
The increasing number of tourists creates income for local people and businesses operating in the tourism and service sectors. To maintain this growth momentum, Yen Bai needs to continue investing in tourism infrastructure, improving service quality, developing new tourism products, focusing on environmental protection, etc. to develop sustainable tourism.
Accordingly, Yen Bai needs to improve the quality of tourism products and services. Not only stopping at eco-tourism and cultural tourism, Yen Bai needs to focus on developing types of tourism such as adventure tourism (mountain climbing, cave exploration), agricultural tourism (visiting farms, orchards), health care tourism (exploiting hot mineral springs)...
Invest in and encourage upgrading existing accommodation facilities (hotels, homestays) to standards, ensuring comfort, hygiene and unique style, close to local culture. Develop new and unique types of accommodation such as bungalows in the middle of nature, improved traditional stilt houses. Train and improve skills for tourism staff (tour guides, restaurant staff, hotels, drivers...) in terms of expertise, foreign languages, local cultural knowledge and professional communication and behavior skills. At the same time, encourage restaurants and eateries to exploit and promote Yen Bai's specialties, ensure food hygiene and safety, and build a local culinary brand to attract tourists.
Yen Bai needs to strengthen tourism promotion and advertising by developing a unique and memorable tourism brand identity that reflects the identity and attractiveness of Yen Bai. Take advantage of digital media channels (official tourism website, social networks, travel blogs, travel forums, online advertising) to introduce images, videos, and stories about Yen Bai tourism to domestic and foreign tourists. Participate in domestic and international tourism fairs and exhibitions; build close cooperative relationships with reputable domestic and foreign travel companies to bring visitors to Yen Bai. Organize cultural and sports events of national and regional scale...
Along with that, Yen Bai needs to focus on preserving natural and cultural resources; support local people to participate in tourism activities, develop tourism infrastructure at tourist destinations, ensure security, order and safety for tourists: Implement measures to protect the environment, preserve natural landscapes, preserve historical and cultural relics and ethnic identities.
Propagating and raising awareness among both locals and tourists about environmental protection and respecting local culture. Avoiding overload at tourist destinations during peak season, affecting the environment and visitors' experiences... helps Yen Bai maintain strong tourism growth momentum, develop the tourism industry sustainably and effectively, and contribute positively to the socio-economic development of the province.
Thanh Trung
Source: https://baoyenbai.com.vn/226/349529/Du-lich-Yen-Bai-phuc-hoi-va-phat-trien-ben-vung.aspx
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