Google announces green tick to confirm gmail account

Not long ago, Twitter applied a policy of selling blue ticks to users for $8/month. This has brought about many mixed opinions when a part of users said that blue ticks help increase security and enhance trust, on the contrary, others said that the platforms are "making it difficult" for brands to increase sales.

Now, Google is introducing the blue checkmark on Gmail to help increase trust in the ecosystem and prevent spam emails.

Verified Gmail accounts will show a green checkmark.

Emails sent from verified organizations or businesses will have a green check mark next to the sending address. This is part of a new brand identification technology that Google calls BIMI (Brand Indicators for Message Identification).

When the user hovers over the green tick in an incoming email, a small window appears with the message “The sender of this email has confirmed…”. The window also includes a link to the detailed information page.

The tech giant said that this move not only helps users protect themselves better, but also significantly reduces spam emails, while allowing businesses and organizations to strengthen their brand reputation.

Previously, Brand Indicators for Message Identification (BIMI) was released by the company in 2020, this feature requires senders to use authentication factors and use brand logos as avatars in emails. Based on that feature, Google continues to launch a blue tick to help users identify emails received from legitimate brands or just spam.

Google currently has no plans to charge for providing blue ticks to email account owners, unlike Facebook and Twitter.

To apply for the Gmail blue tick, brand admins need to visit the Help Center. Here, users can learn how to set up BIMI and the necessary information.

Source: https://www.congluan.vn/google-cong-bo-tich-xanh-nham-xac-nhan-tai-khoan-gmail-post246426.html