Google announces blue tick to confirm gmail account

Not long ago, Twitter applied a policy of selling blue ticks to users for $8/month. This has brought about mixed opinions as some users believe that blue ticks help increase security and trust, while others believe that the platforms are "making it difficult" for brands to increase sales.

Now, Google is introducing the blue checkmark on Gmail to help increase trust in the ecosystem and prevent spam emails.

Verified Gmail accounts will display a green check mark.

Emails sent from organizations or businesses that have verified their identity will have a green check mark next to the sending address. This is part of a new brand identification technology that Google calls BIMI (Brand Indicators for Message Identification).

When the user hovers over the green check mark in an incoming email, a small window appears with the message “The sender of this email has confirmed…”. The window also includes a link to the detailed information page.

The tech giant said that this move not only helps users protect themselves better, but also significantly reduces spam emails, while allowing businesses and organizations to strengthen their brand reputation.

Previously, Brand Indicators for Message Identification (BIMI) was released by the company in 2020, this feature requires senders to use authentication factors and use the brand logo as an avatar in emails. Based on that feature, Google continues to launch a blue tick to help users identify whether the received email is from a legitimate brand or just spam.

Google currently has no plans to charge for providing blue ticks to email account owners, unlike Facebook and Twitter.

To apply for the Gmail blue tick, brand admins need to visit the Help Center, where users can learn how to set up BIMI and what information is needed.

Source: https://www.congluan.vn/google-cong-bo-tich-xanh-nham-xac-nhan-tai-khoan-gmail-post246426.html