Bustling commercial atmosphere at the first Autumn Fair - 2025

The first Autumn Fair - 2025 takes place from October 25 to November 4, 2025 at the Vietnam National Exhibition Center (VEC) - Dong Anh - Hanoi, is a national trade promotion event, chaired by the Ministry of Industry and Trade, with the coordination of many ministries, branches, localities and large enterprises. The event contributes to promoting domestic consumption, promoting Vietnamese goods, creating a bridge between domestic and international trade, affirming the position of Vietnamese goods in the market.

Colorful trading on the first day of the week

Entering the third day (October 27), the space of the first Autumn Fair - 2025 at the Vietnam Exhibition Center (VEC) is still filled with the sounds and colors of Hanoi 's autumn. Streams of people flocked to the exhibition area from early morning, creating a rare vibrant picture of a national-scale trade promotion activity.

The booths are decorated eye-catchingly, imbued with regional identity: from the booths of agricultural products from the Northwest highlands, handicraft products from the Central region, to the consumer goods and processed food areas of large corporations and enterprises. The bustling shopping atmosphere, the bustling invitations, the sounds of negotiation between businesses and partners resound everywhere, demonstrating the strong connection spirit of Vietnamese trade after the recovery period.

Many stalls are decorated eye-catchingly, attracting many visitors.

In the middle of that space, the Legas booth - a high-end leather brand founded by Ms. Pham Thi Mai stands out with its sophisticated display style and the spirit of "Vietnamese goods of international quality". Ms. Mai shared: " I have participated in many international fairs and always wished that Vietnam had a playground of this scale. The Autumn Fair 2025 is truly a golden opportunity for domestic enterprises to affirm the position of Vietnamese goods and reach consumers in the capital ".

Crowded atmosphere at the Legas brand booth

The Legas brand, in collaboration with Hoa.vn, offers leather products hand-sewn at the factory in Chuong My (Hanoi), using leather imported from Italy, Spain and Korea. In the first two days alone, Legas sold more than 700 products, forcing the company to restock overnight.

“ Customers are surprised to know that this is a ‘made in Vietnam’ product. We are proud that Vietnamese people have made products with high quality and aesthetics that are no less than European products,” said Ms. Mai.

Ms. Pham Thi Mai - founder of high-end leather brand Legas

The appearance of Legas at the fair is a clear demonstration of the spirit of dedication of Vietnamese enterprises: daring to invest, daring to innovate and daring to affirm their identity in a competitive market.

Besides the consumer goods area, Vinamilk booth is one of the highlights that attracts the most visitors. With a modern design, Vinamilk's display area offers a comprehensive experience for customers, from introducing new products, milk testing area, to the "Vietnam nutrition journey" check-in area.

Vinamilk booth is one of the highlights that attracts the most visitors.

Mr. Dang Viet Vinh (Hanoi), a loyal customer, said: “ I am used to using Vinamilk products, but only when I came to the fair did I see their scale and professionalism. The booth was large, beautifully decorated, the staff was friendly, and the products were diverse, from nut milk, pasteurized milk to live yogurt. I clearly felt a Vietnamese brand reaching the world . ”

Vinamilk not only provides high-quality nutritional products, but also demonstrates a strategic vision in promoting the national brand - where "Vietnamese goods" not only serve the domestic market but also conquer the international market.

Mr. Pham Hung Thai - Deputy Secretary of the Provincial Party Committee, Head of the National Assembly Delegation of Tay Ninh province visited the exhibition booth of TVP Steel Joint Stock Company

Along with the attention of consumers, the exhibition booths at the 2025 Autumn Fair also received special attention from local leaders. As a typical enterprise of Tay Ninh province, TVP Steel Joint Stock Company was honored to welcome Mr. Pham Hung Thai, Deputy Secretary of the Provincial Party Committee, Head of the National Assembly Delegation of Tay Ninh province to visit and listen to the introduction of key products with the orientation of green - sustainable - environmentally friendly development, towards a modern and responsible construction materials industry.

Affirming to reporters of Industry and Trade Newspaper, a representative of TVP Steel Joint Stock Company said that the attention of consumers and the presence of the Deputy Secretary of the Provincial Party Committee, Head of the National Assembly Delegation of Tay Ninh Province is a source of deep encouragement, adding motivation for TVP Steel Joint Stock Company to constantly innovate technology, improve product quality, contributing to the socio-economic development of Tay Ninh Province in particular and Vietnam in general.

Spirit of connection, integration and pride in Vietnamese products

The most bustling shopping atmosphere probably belongs to the WinMart booth, which is considered a “miniature supermarket” in the heart of the fair. With a spacious space and friendly display style, WinMart displays hundreds of essential products: clean agricultural products, processed foods, household appliances, beverages, cosmetics and fast-moving consumer goods.

Ms. Duong Thi Phuong (Bac Ninh) shared: “ I usually shop at WinMart because I feel secure about the quality and price. Today, seeing the WinMart booth at the fair, I was very happy. I was able to buy familiar products, enjoy promotions, and feel proud that a Vietnamese brand is present at such a big event .”

Ms. Duong Thi Phuong, from Bac Ninh, excitedly shared many new experiences.

A representative of WinMart said that in just the first two days, the number of customers coming to shop doubled compared to expectations. “ What makes us happiest is that consumers come not only to buy goods, but also to experience the spirit of 'Vietnamese people prioritize using Vietnamese goods,'” the representative said.

Not only a place for exhibition, the 2025 Autumn Fair is also a large trade forum, where businesses meet, connect, sign cooperation agreements and share experiences. According to preliminary statistics from the Organizing Committee, in the first three days, more than 40 memorandums of understanding and cooperation agreements were signed, dozens of businesses achieved sales exceeding expectations.

Ms. Dinh Thi Phuong, Director of Bac Ha Pharmaceutical Joint Stock Company (Thai Nguyen), shared: “ We have free booths and the opportunity to meet many domestic and foreign partners. This is a practical promotional activity, helping businesses in the highlands expand their output, connect to markets and promote Vietnamese medicinal products .”

Winmart booth crowded with customers at the first Autumn Fair - 2025

The fair also gathered a series of 4-star and 5-star OCOP brands, regional specialty products, from La Bang tea (Thai Nguyen), Muong Lat honey (Thanh Hoa), to Bac Ninh cinnamon essential oil, affirming the position of Vietnamese goods on the domestic consumption map.

The first Autumn Fair - 2025 is directly directed by the Prime Minister, chaired by the Ministry of Industry and Trade, in coordination with the Ministry of Culture, Sports and Tourism, Hanoi People's Committee, Vingroup and many industry associations. The event brings together more than 3,000 booths, tens of thousands of products, 34 provinces and cities participating, with the goal of making the fair an annual national trade promotion event, contributing to promoting Vietnamese goods and boosting domestic consumption.

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Author: Thanh Thao - Ngoc Hoa

Tags: First Autumn Fair - 2025 , Autumn Fair

Source: https://moit.gov.vn/tin-tuc/xuc-tien-thuong-mai/khong-khi-giao-thuong-soi-dong-tai-hoi-cho-mua-thu-lan-thu-nhat-2025.html