After the meditation pose and signature, the Man City striker registered the copyright for the initials in his native Norway, in order to create a business brand.
EBH stands for Erling Braut Haaland. The brand will be used on clothing, sunglasses, smartwatches, sportswear, personal soaps, deodorants, perfumes, computer games, mobile phones, umbrellas, water bottles and yoga balls.
In June, Haaland attempted to trademark his full name. However, another person named Erling Haaland, a 29-year-old man from Oslo, Norway, had already registered it.
Before the initials, Haaland successfully registered the copyright for his goal-celebrating meditation pose and signature.
Haaland (center) scored in Man City's 3-2 win over Leipzig in the Champions League group stage on November 28, at the Etihad Stadium. Photo: AFP
Registering the initials could help Haaland break into the fashion and personal products industry. Previously, the 23-year-old striker signed a contract as a brand ambassador for an Italian fashion house. During his time off the field, he will participate in fashion shows.
Haaland also signed a 10-year, $25 million-a-year endorsement deal with a sportswear company, making him an icon for the company alongside his idol Cristiano Ronaldo. Haaland has also endorsed companies that make watches, tech gadgets, online platforms, and sports technology.
Haaland currently earns around $1.1 million a week before tax at Man City, making him the second highest paid player in Europe, behind PSG's Kylian Mbappe.
Haaland has 226 goals in 275 club games and 27 in 29 games for Norway. Last year, after joining Man City on a five-year contract, he immediately won the treble of Champions League, Premier League and FA Cup, in addition to the Premier League, Champions League and European Golden Boot awards. Before that, the 23-year-old striker won an Austrian league title, an Austrian Cup with RB Salzburg and a German Cup with Dortmund.
Thanh Quy (according to Sun )
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