Autumn Fair: A place to gather and promote the development of cultural industries

With the coordination between the Ministry of Culture, Sports and Tourism and the Ministry of Industry and Trade , the 2025 Autumn Fair becomes a bridge between culture and economy, contributing to promoting Vietnamese brands, boosting consumption, attracting investment and spreading the country's image in the international arena. Deputy Minister of Culture, Sports and Tourism Ho An Phong had an interview with the press about the organization of the first Autumn Fair in 2025.

- Mr. Deputy Minister, the 2025 Autumn Fair is considered not only a trade activity but also a unique cultural activity at the end of the year. To successfully implement this event, what activities is the Ministry of Culture, Sports and Tourism implementing?

Deputy Minister Ho An Phong: The first Autumn Fair in 2025 is a very special fair, the first fair in Vietnam organized on a national scale and with the direct participation and direction of the Government .

The Ministry of Culture, Sports and Tourism, with its functions and tasks, has been assigned many important tasks by the Government and the Prime Minister. In particular, it is to participate in a space for the commodity market of Vietnamese cultural industries, introducing the quintessence of Vietnamese culture to the public and domestic and international businesses. This is also a special trading meeting point of the fair.

We are also assigned to participate in communication, promotion of the fair, organizing opening and closing programs and regular cultural and artistic activities, turning the fair into a real festival for people, businesses, trade and connecting people with the market and goods. Thereby contributing to promoting consumption, economic growth and attracting investment.

The participation of the cultural sector with products of Vietnamese cultural industries in this fair is very important. Firstly, it promotes the development of Vietnamese cultural industries.

According to the General Statistics Office, Vietnam's cultural industries have contributed 4.4% to the country's GDP, which is a very important industry. We set a target that by 2030, with a vision to 2045, Vietnam's cultural industries will contribute 7% of GDP. This is a very high target and there is also a lot of room. This fair is an opportunity to promote the development of Vietnam's cultural industries, promote creative ideas and especially invest in the Vietnamese cultural industries market.

Deputy Minister of Culture, Sports and Tourism Ho An Phong spoke to the press about the organization of the first Autumn Fair in 2025. (Photo: Ministry of Culture, Sports and Tourism/Vietnam+)

This fair is a very lively activity to connect culture with commerce, to connect trade, to develop products and for the public, businesses, and people to come not only to experience shopping for goods but also to enjoy culture and art. In particular, the participation of Vietnamese cultural industries in the fair will contribute to promoting domestic consumption and promoting cultural values and the quintessence of Vietnamese culture to the domestic and international markets.

- What cultural industrial products will be introduced at the Autumn Fair, Mr. Deputy Minister?

Deputy Minister Ho An Phong: The area of Vietnamese cultural industrial products has an area of over 10,000 square meters, is a very large and diverse space, gathering goods from 12 Vietnamese cultural industries such as cinema, performing arts, publishing... to be displayed and traded at the fair. Here, the public will have access to products from the cinema, performing arts, advertising, publishing, fashion - ao dai, fine arts, tourism, entertainment games, radio and television and many other fields.

All of these unique products are the quintessence of Vietnamese culture, introduced in both the form of physical goods and cultural services. This is the first time that Vietnamese cultural industries have fully and synchronously converged at a national trade promotion event, contributing to enriching the scale and depth of the fair.

- The 2025 Autumn Fair is considered a very special trade promotion event combining culture and tourism. What activities will the Ministry of Culture, Sports and Tourism coordinate with the Ministry of Industry and Trade to implement to promote the image of the fair to the public?

Deputy Minister Ho An Phong: The Ministry of Culture, Sports and Tourism has assigned the Press Department, the Department of Radio, Television and Electronic Information, the Department of Grassroots Information and the Department of Foreign Information to carry out communication activities to promote the fair based on their functions and tasks. The Ministry also established a press center right at the fair to provide daily information to domestic and international journalists and reporters. It is expected that the press center will soon be put into operation before the fair takes place to best serve press agencies in spreading positive information about the fair to readers nationwide.

The Ministry of Culture, Sports and Tourism promotes communication on social networks and digital platforms. We use a large team of KOLs to spread information quickly and multi-dimensionally, to bring the image of the fair closer to people, customers and businesses. We have daily shows associated with products such as Ao Dai performances, contemporary art, traditional art...

We hope to turn this event into a real consumer festival, where they not only shop but also experience culture, enjoy art, creating a widespread ripple effect in society.

In particular, this year’s fair also has a very meaningful point, which is the donation program to support flood victims. This is an activity demonstrating social responsibility and community cohesion, so that the fair is not only a place for trading but also a place to spread the humanitarian spirit of the Vietnamese people.

- In the context of strong digital technology development, how will the plan to apply digital platforms and social networks to increase coverage and interaction for the fair be implemented, Deputy Minister?

Deputy Minister Ho An Phong: Digital communication is very important, fast and timely. The Ministry of Culture, Sports and Tourism is promoting communication not only on official press channels but also on social networks and digital platforms.

In particular, we create online forums for consumers to comment and vote on the quality of goods and product brands, and at the same time receive timely feedback to quickly handle problems arising during the fair. This is a modern, two-way interactive way to help bring the event closer to the public and increase promotional effectiveness.

- Thank you very much, Deputy Minister!

(Vietnam+)

Source: https://www.vietnamplus.vn/hoi-cho-mua-thu-noi-hoi-tu-thuc-day-phat-trien-cac-nganh-cong-nghiep-van-hoa-post1076088.vnp