BTS's J-Hope Becomes Louis Vuitton Brand Ambassador

Korean artist J-Hope of BTS stars in his first campaign with Louis Vuitton since becoming the brand's ambassador in February 2023. Of course, J-Hope isn't shy about showing off his dancing skills.

BTS's J-Hope stars in his first campaign with Louis Vuitton

Rapper and producer J-Hope (born Jung Hoseok) carried a luxury Louis Vuitton Keepall bag, a style first created in the 1930s and described as a versatile accessory "suitable for weekends as well as far-flung adventures."

The 29-year-old South Korean artist wore a men's suit in the advertisement released on June 14. In one photo, he posed in a custom-made suit. In another, he held a black Keepall bag.

J-Hope, along with the members of BTS, have a long-standing relationship with Louis Vuitton, so it's no surprise that J-Hope has excelled in his new role as fashion ambassador.

J-Hope, along with the members of BTS, have a long-standing relationship with Louis Vuitton.

"J-Hope is loved by fans around the world for his positive energy, beautiful choreography, and creative musical direction. With his positive presence on and off stage, J-Hope continues to push artistic boundaries and inspire international audiences," said a representative of the management company.

Before J-Hope enlists in the military in April 2023 — which all able-bodied men in South Korea are required to do for at least 18 months before they turn 28, according to CNN — J-Hope had a standout summer last year.

In July 2022, he released his debut studio album Jack in the Box , marking J-Hope's second full-length release as a solo artist since his 2018 mixtape Hope World .

Soon after, H-Hope took his new songs to Lollapalooza in Chicago. The performance made him the first Korean artist to headline a major American music festival.

In an interview with Rolling Stone before the show, J-Hope opened up about feeling alone after BTS announced they were embarking on a "new chapter" that would see them debut a new group and solo projects.

Before J-Hope, Jennie of BlackPink advertised for the fashion brand Calvin Klein.

"It was a really big challenge for me as an artist J-Hope. It was a very important motivation to move forward. So I had to prepare very carefully because it was a very meaningful moment and an important part of my career. After this performance, I will probably feel a lot of things. I am sure that it will help me as an artist in my next journey," J-Hope confided.

Despite admitting that he "misses" BTS members Jungkook, Suga, Jimin, V, RM and Jin, J-Hope said that going on his own path is "challenging and very interesting".

Before J-Hope, Jennie of BlackPink advertised for the fashion brand Calvin Klein.

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