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| Provincial Party Committee member, Vice Chairwoman of Dong Nai Provincial People's Committee Nguyen Thi Hoang visited the booth displaying products participating in the first OCOP assessment in 2025. Photo: B.Nguyen |
Dong Nai has just had 15 more products certified OCOP, including 6 potential 5-star products. What is impressive is that the OCOP subjects have brought to consumers unique stories about OCOP products, imbued with cultural and soil values as well as the attachment process of the subject making the product.
Manufacturer's message
Of the 15 products that have just been certified as OCOP in Dong Nai, 6 products with 5-star OCOP potential are all from Gia Bao Group Joint Stock Company ( Binh Phuoc ward), including: Whole-flavored cashews, peeled cashews, cashews with silk shell, Himalayan pink salt peeled cashews, Himalayan pink salt shelled cashews, and a set of 5 flavored cashews.
Interestingly, this business has brought to consumers the story of Mrs. Tu Binh Phuoc cashew nuts. Mrs. Tu Binh Phuoc, a woman who has loved and devoted her life to cashew trees. In the story of Mrs. Tu Binh Phuoc cashew nuts, there is the story of a decades-old heritage cashew garden, which has been attached to many generations of Mrs. Tu's family. This ancient cashew garden contains many stories of love, perseverance and pride of a family that has been attached to the cashew growing profession for many generations. This is also a testament to the flame of enthusiasm spreading through generations of descendants who inherit the family tradition and export cashew nuts to all five continents. Mrs. Tu Binh Phuoc cashew nuts are also the story of the red basalt soil that brings the characteristic rich, fatty taste of Binh Phuoc cashew nuts, a precious agricultural product of Vietnam.
OCOP entities need to actively improve their management level, business capacity, proactively grasp the market; effectively use State support resources; promote technology application, promote deep processing, link and associate with local raw material areas to form complete value chains, creating unique OCOP products of high value.
Provincial Party Committee Member, Vice Chairwoman of the Provincial People's Committee NGUYEN THI HOANG
OHAL Trading and Service Company Limited (Binh Phuoc Ward) also brought an interesting story about the products OHAL Ganoderma, Agarwood Ganoderma Tea, Instant Ganoderma Powder. In which, Agarwood Ganoderma Tea was born as a subtle blend between tradition and modernity, between rare medicinal herbs and Vietnamese tea culture. For a long time, Ganoderma has been considered a "panacea" in Oriental medicine, symbolizing health, longevity and balance. Meanwhile, Agarwood is closely associated with spiritual life, present in religious rituals, in pure spaces and in the subconscious of relaxation and peace. When combining Ganoderma with deeply fermented Agarwood leaves, OHAL has created a product that is not simply a tea to drink but also a cultural experience, a spiritual value crystallized over time and geography.
Mr. Le Duy Khanh, Deputy Director of OHAL Trading and Service Company Limited, said: Behind the product is the startup story of OHAL - a young enterprise with the aspiration to bring Vietnamese medicinal herbs to new heights. Not stopping at simply producing lingzhi mushrooms, OHAL has researched ways to combine traditional ingredients with modern processing technology, so that each product is not only a drink but also a source of national cultural pride.
Take care of your product story
The great strength of OCOP is the local uniqueness. Building an OCOP product story must come from the pride of the people and the community in that product. Only they can tell the history of the formation and development of the product, what its history is, and what its cultural features are. The OCOP story exploits the uniqueness of the product to effectively communicate and promote the product. The product story has an intangible value but touches the emotions and hearts of customers, changes customer behavior, and becomes part of the reason they buy. With OCOP, that message also carries the pride of the countryside in their products. The product story is the reason to make a difference and attract people. Therefore, the OCOP story is very important, helping the OCOP profile to achieve a higher score.
The representative of the Dong Nai Province Investment, Trade and Tourism Promotion Center commented: In the evaluation of OCOP products, in addition to the content of product quality assessment, the OCOP story plays a very important role in deciding the score for the product. The OCOP story contributes to increasing the value of the product, creating an impression of the product on consumers. During this product evaluation and assessment session, many subjects brought good OCOP product stories, contributing to increasing the value of the product. In the coming time, we hope that OCOP subjects will continue to pay more attention to investing in building product stories to have more unique and complete stories. Because that is the point that creates an impression on consumers of the product.
Mr. Dang Tran Nhat Thoai, Deputy Head of Trade Management Department (Department of Industry and Trade) cited: In the story of OCOP products, many units have introduced circular agriculture models, green production... This is a development trend in the coming time. The environmental factor is very important now, many partners in the world will visit production facilities, one violation will lose the opportunity, so facilities need to pay attention. In the coming time, the Department of Industry and Trade will organize many training courses related to e-commerce, hoping that OCOP subjects will actively participate to have more opportunities to expand the consumer market.
Binh Nguyen
Source: https://baodongnai.com.vn/kinh-te/202510/ke-cau-chuyen-ve-dac-san-dia-phuong-bce00b6/
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