Ho Chi Minh City has many activities, events, and incentive programs to promote MICE tourism and has achieved many positive signals in recent times.
The number of international visitors to Ho Chi Minh City is increasing. Photo: Ngoc Le
According to records, the number of international visitors to Ho Chi Minh City is increasing. Statistics in the past 7 months show that international visitors to Ho Chi Minh City reached more than 2.3 million, an increase of 208.3% over the same period in 2022, reaching 47.2% of the plan. This positive result has an important contribution from MICE tourism .
Since the beginning of the year, the city's tourism industry has actively promoted MICE tourism. This tourism product has attracted large international delegations from Thailand, Indonesia, Malaysia, Singapore, China... with about 1,000 guests.
Most recently, Ho Chi Minh City welcomed a MICE group of more than 450 people from India. This is a signal that the international tourism market is showing signs of recovery in Vietnam as well as Ho Chi Minh City.
In order to focus on developing MICE tourism and attracting tourist groups, in addition to prioritizing the improvement of product quality, services and accommodation facilities, the Ho Chi Minh City Department of Tourism also issued the Ho Chi Minh City MICE Tourism Policy with many preferential conditions.
Ms. Nguyen Cam Tu - Director of Ho Chi Minh City Tourism Promotion Center said that MICE is identified by the city's tourism industry as one of 7 typical tourism products with great potential that need to be promoted in the tourism development strategy.
According to calculations by tourism businesses, MICE tourism brings in much higher revenue than regular tourism.
Speaking with Lao Dong, a representative of Vietravel Tourism Company said that exploiting the MICE market is one of the goals of the unit's development strategy.
Currently, Vietnam is considered a safe, friendly and attractive destination. The most famous domestic tourist areas chosen in MICE tourism programs are Phan Thiet, Vung Tau, Ho Tram, Phu Quoc, Ho Chi Minh City, Da Nang, Nha Trang, Hanoi , Ha Long...
As for Vietluxtour Travel Company, this unit also develops MICE tourism products in addition to traditional products, cultural and historical tours, and event-based tours. MICE products are diverse from package tours, custom-made tours to partial services. From there, it attracts a large number of international visitors and enhances the experience for visitors.
Laodong.vn
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