Opening of "Vietnam Online Shopping Day - Online Friday 2025"

On the evening of November 14, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) opened Vietnam Online Shopping Day - Online Friday 2025. This year's event spread the message of smart, responsible, and sustainable consumption and created an important boost for the development of Vietnam's digital economy.

Speaking at the Opening Ceremony, Deputy Minister of Industry and Trade Phan Thi Thang said that one of the biggest obstacles for consumers when shopping online is concern about product quality.

Besides, the problem of poor quality goods, counterfeit goods, and goods infringing intellectual property rights is also a prominent reality in both e-commerce and traditional commerce.

Deputy Minister of Industry and Trade Phan Thi Thang.

Therefore, the organization of the E-commerce Week and Online Friday 2025 with the theme "Safety - Peace of Mind - Happiness" demonstrates the determination of the Ministry of Industry and Trade in accompanying e-commerce digital platforms, sellers and consumers to build a transparent e-commerce environment with rich positive experiences, promote the role of management agencies and enhance the responsibility of digital platforms/e-commerce floors, sellers in building trust and protecting consumer rights.

Director of the Department of E-commerce and Digital Economy Le Hoang Oanh.

With the consistent theme of “Safety - Peace of mind - Happiness” of Online Friday 2025, the Department of E-commerce and Digital Economy, Ministry of Industry and Trade aims to build a comprehensive connected ecosystem in the field of e-commerce.

One of the highlights of this year's Program is the Mega Livestream series "Safety - Peace of mind - Happiness". For the first time, the Organizing Committee directly conducted a large-scale Mega live session, with visual and vivid demonstrations, providing detailed instructions to consumers on how to distinguish genuine and fake goods, and smart and safe shopping skills in the digital environment. This activity is expected to contribute to raising awareness, enhancing trust and protecting consumers in e-commerce transactions.

Vietnamese manufacturers introduce products that build trust and protect consumer rights.

The Online Friday 2025 program focuses on many main contents such as:

Enhance e-commerce and digital technology experience activities: Through Online Shopping Programs, Digital Technology Experience Spaces and Exhibition Spaces - Livestream of MCNs and e-commerce platforms.

At the event, people and tourists can immerse themselves in a space to experience new technology, explore solutions and utilities to support modern and safer shopping.

Building consumer trust: By providing practical incentives, promoting electronic payments, and strengthening the fight against counterfeit and pirated goods.

vov.vn

Source: https://baolaocai.vn/khai-mac-ngay-mua-sam-truc-tuyen-viet-nam-online-friday-2025-post886802.html