Unlocking the potential for Ho Tram to reach international stature

With a system of 5-star resort projects and a rapidly developing tourism infrastructure, Ho Tram aims to become an international-class beach tourism center, attracting 8-10 million visitors each year.

Mr. Pham Huy Binh - Director of Ho Chi Minh City Department of Tourism - shares the vision of developing Ho Tram associated with resource conservation and sustainable development - Photo: NHAT XUAN

On November 11, the Ho Chi Minh City Department of Tourism coordinated with the Ho Tram Commune People's Committee to organize a conference to remove difficulties, develop tourism and promote regional connectivity. The event brought together representatives of management agencies, travel businesses, investors and experts, with the common goal of "unleashing" the potential of Ho Tram.

Ho Tram aims to become a "must-see" destination for southern coastal tourism.

Speaking at the event, Mr. Pham Huy Binh - Director of Ho Chi Minh City Department of Tourism - said that Ho Tram is being positioned as a key destination for coastal tourism in the east of Ho Chi Minh City, possessing a long coastline, pristine landscape, and a unique forest-sea ecosystem. In addition, Ho Tram also has hot mineral springs, resorts and high-class accommodation services that are developing strongly.

Meanwhile, Mr. Nguyen Tuc , Vice Chairman of Ho Tram Commune People's Committee, said that the locality is implementing a development orientation along the coastal economic -tourism axis. When completed, this route will form a chain of tourist urban areas, creating a resort tourism network, connecting inter-regions.

Currently, Ho Tram owns many unique products such as golf courses and amusement parks with prizes at The Grand Ho Tram Strip, sea view bridge,... Many international brands such as Melia Hotels International, Accor Hotels, Best Western Hotels (Charm Resort Ho Tram) are present, contributing to raising the level of local tourism.

"In the coming period, Ho Tram aims to welcome 8-10 million visitors per year, of which 30-40% are international visitors, aiming to develop a "smart - green - sustainable tourism ecosystem," said Mr. Tuc.

Mr. Tuc said the locality will accelerate investment in transport infrastructure, apply digital technology in tourism management, develop an international conference center, and simultaneously preserve primeval forests and exploit eco-tourism in Binh Chau - Phuoc Buu.

Visitors to Binh Chau - Phuoc Buu Nature Reserve - Photo: NHAT XUAN

Awakening identity from ecotourism and local culture

From a business perspective, Mr. Nguyen Huu Y Yen , Chairman of the Board of Members of Saigontourist Travel Company, emphasized that clearly positioning the brand and unifying the name Ho Tram is necessary to promote it to the international market.

Mr. Yen also proposed to increase investment calls for MICE, sports and family tourism, products that are popular with domestic and foreign tourists.

According to Mr. Trinh Hang - former Director of the Department of Tourism of Ba Ria - Vung Tau, Ho Tram needs to diversify its entertainment products and high-end services, including night markets, art performances, cuisine and sports tourism, especially golf.

To promote effectively, it is necessary to form a Ho Tram tourism promotion alliance between businesses, management agencies and associations, deploy unified communications, share data and costs. Developing souvenir products with local identity, combining culture and art, will help Ho Tram become a typical ecological and cultural destination of the Southeast region.

Long Thanh Airport: Golden lever for Ho Tram tourism map

Mr. Pham Ngoc Hai - Vice President of Ho Chi Minh City Tourism Association - emphasized the role of connecting infrastructure and synchronous planning in developing Ho Tram tourism - Photo: NHAT XUAN

According to Mr. Pham Ngoc Hai - Vice President of Ho Chi Minh City Tourism Association, the number of visitors to Ho Tram area has increased many times in recent years, leading to strong development of the accommodation system and tourism services.

Mr. Hai believes that the big turning point of Ho Tram tourism will come when Long Thanh International Airport officially comes into operation, connecting with highways and coastal roads . Thanks to this modern transportation system, the travel time from the airport to Ho Tram will be shortened to less than an hour , helping international tourists easily access the area without having to spend a lot of time transferring.

"When the infrastructure is completed, the number of visitors will certainly increase sharply, especially international tourists, and then investors will also come. Ho Tram has the potential to become a four-season, international-class destination in the Southeast region," Mr. Hai affirmed.

NHAT XUAN

Source: https://tuoitre.vn/khai-mo-tiem-nang-de-ho-tram-vuon-tam-quoc-te-20251111165218687.htm