Discover the intangible cultural space of Kinh Bac land at Co.opmart Bac Giang

Hundreds of customers immersed themselves in the vibrant atmosphere, enjoying typical products such as Luc Ngan lychee and discovering high-quality OCOP products. Notably, each happy photo taken at the event not only contributed to setting the record of “Online Vietnam Map from 50,000 smiles with the National Flag”, but also contributed 5,000 VND to the social work at the Center for Nursing War Invalids in Nghe An province.

50-station journey, spreading national pride

“Journey of Happiness” is a large-scale campaign of Saigon Co.op , with 50 stops across the country, towards the 80th anniversary of Vietnam National Day (1945-2025). From Central Highlands gong dance, Southern amateur music in Ben Tre, to exchanges with veterans in Quang Tri, the program not only honors regional cultural identity but also arouses love for the homeland.

Signing contract to consume Luc Ngan litchi - Supporting farmers, elevating Vietnamese agricultural products

At the event, Saigon Co.op signed a cooperation agreement with Toan Thang Bac Giang Cooperative, bringing Luc Ngan litchi to more than 800 points of sale nationwide, with output increasing by 20% over the same period. In addition to distributing fresh litchi, Saigon Co.op also introduced litchi products, ensuring quality and reasonable prices for consumers. Promotional and communication programs to stimulate demand for Vietnamese agricultural products were also deployed simultaneously, affirming Saigon Co.op's role in accompanying farmers and developing the local economy .

Mr. Nguyen Ngoc Thang - Deputy General Director of Saigon Co.op shared: "With a wide distribution network and the trust of millions of customers, Saigon Co.op is not only a purely Vietnamese retailer but also a bridge to spread national pride. 'Journey of Happiness' is a testament to the 35-year commitment to bringing good values to the community."

Mr. Nguyen Duc Hien - Chairman of the Cooperative Union of Bac Giang province emphasized: “Saigon Co.op is an important bridge, bringing Luc Ngan litchi and OCOP products closer to consumers. Since 2018, thousands of tons of litchi have been distributed through the Saigon Co.op system, contributing to promoting the local economy and creating sustainable jobs for hundreds of workers in Bac Giang.”

Attractive promotions at Co.opmart system

In parallel with the program, Saigon Co.op is launching millions of deals with discounts up to 50%, buy 1 get 1 free, and the opportunity to collect stamps to exchange for exclusive RoyalVKB knife sets from the Netherlands. This is the ideal time for customers to both shop economically and join hands to spread cultural values and happiness.

Source: https://baobacgiang.vn/kham-pha-khong-gian-van-hoa-phi-vat-the-vung-dat-kinh-bac-tai-co-opmart-bac-giang-postid419076.bbg