Affirming Tay Ninh brand at the 2025 Autumn Fair

The 2025 Autumn Fair – one of the biggest trade promotion events of the year – will take place from October 26 to November 4, 2025 at the Vietnam Exhibition Center (VEC), Dong Anh, Hanoi. The event will gather more than 3,000 booths of enterprises, cooperatives, and craft villages across the country, creating an open trading space, contributing to promoting products, connecting markets, and affirming Vietnamese brands.

Deputy Director of the Department of Industry and Trade Tran Dang Tien - Deputy Head of the Organizing Committee of the 2025 Autumn Fair

In the vibrant atmosphere of the fair, Tay Ninh province actively prepared and participated with a spirit of initiative, creativity, integration and sustainable development, considering this an important occasion to promote the local image, introduce the potential and economic - cultural - tourism strengths of the province to domestic and international friends.

Immediately after the Government assigned the Ministry of Industry and Trade to preside over the organization of the Autumn Fair 2025, the Department of Industry and Trade of Tay Ninh proactively advised the Provincial People's Committee to issue a participation plan and deploy a detailed implementation plan. Preparations were carried out synchronously, methodically and in-depth, from product selection, booth design, personnel arrangement, logistics to communication work.

Perspective of the exhibition area of ​​typical products of Tay Ninh province

Tay Ninh's exhibition space is built under the theme "Tay Ninh - Integration and sustainable development", showing the image of a dynamic, creative locality, oriented towards green economy and digital transformation.

According to the plan, Tay Ninh province participates in the fair with three main areas:

Exhibition and trade connection area (area 200m²), focusing on introducing key agricultural products such as dragon fruit, seedless lemon, custard apple, bird's nest, along with industrial products, handicrafts and logistics, inspired by the flow of the Vam Co River.

Business booth area, gathering 20 businesses with OCOP products, consumer goods, food, cosmetics, processed agricultural products.

“Thu My Vi” food court, where visitors can enjoy Trang Bang noodle soup, rice paper, shrimp salt, spring rolls, Chinese sausage... – typical dishes with the rich flavor of Tay Ninh homeland.

Long An International Port – Dong Tam Group, representing the logistics capacity of the linked region

Mr. Tran Dang Tien - Deputy Director of the Department of Industry and Trade of Tay Ninh province said: "We consider the Autumn Fair a special occasion for Tay Ninh to comprehensively introduce the local image, promote key products and strengthen connections with businesses and investors across the country. All preparations are carried out carefully, aiming to bring a professional, modern exhibition space but still imbued with Tay Ninh identity."

Participating in the 2025 Autumn Fair, Tay Ninh province aims to comprehensively introduce the potentials, strengths and typical products of the locality, thereby promoting trade cooperation, expanding the market for goods consumption and attracting investment.

The province's exhibition space applies Led projection technology and vivid 3D images, demonstrating a Tay Ninh that is strongly transforming in the process of digital transformation, green and sustainable economic development.

Ba Den Mountain National Tourist Area - Southern tourism symbol

In addition, participating businesses will directly connect with trade, introduce products, and seek investment cooperation opportunities with domestic and foreign partners. This is also an opportunity for Tay Ninh businesses to learn from experience, access market trends, innovate designs, improve competitiveness and develop brands.

Tay Ninh introduces many outstanding products and brands, reflecting the diverse strengths of the locality from industry, agriculture, trade to tourism and services.

Notable among them are Sun Group Tay Ninh - the investor and developer of Ba Den Mountain National Tourist Area, a symbol of Southern tourism; Thanh Thanh Cong Group - Bien Hoa with refined sugar products, deeply processed from sugarcane; Thai Tuan Group (textiles - fashion), I-on Life alkaline ionized drinking water, Long An International Port - Dong Tam Group, representing the logistics capacity of the linked region.

Long An natural bird's nest - product participating in the Autumn Fair

In addition, the province also displays 4-5 star OCOP products, typical rural industrial products and key agricultural specialties such as rice paper, shrimp salt, custard apple, dragon fruit, seedless lemon, bird's nest, cashew nuts, custard apple tea, rice, etc.

Mr. Tran Dang Tien emphasized: “The products are carefully selected, based on the criteria of quality, brand reputation, commercialization ability and local cultural values. Through that, Tay Ninh wishes to show the image of a dynamic, integrated province, while affirming its position and brand on the national trade map.”

According to the leader of the Department of Industry and Trade, Tay Ninh comes to the 2025 Autumn Fair with a proactive mindset of integration and spreading values. Through trade promotion activities, trade connection and image promotion, the province hopes to open up opportunities for extensive cooperation in the fields of processing industry, high-tech agriculture, logistics and tourism.

Tan Nhien rice paper, a 5-star national OCOP product - a product participating in the Autumn Fair

Tay Ninh aims to become a green and sustainable developing locality, linking economic growth with the preservation of culture and local identity. The 2025 Autumn Fair is expected to be an important bridge to help businesses in the province expand their markets, build their brands, and affirm their position in the domestic and international markets./.

Source: https://www.tayninh.gov.vn/kinh-te/khang-dinh-thuong-hieu-tay-ninh-tai-hoi-cho-mua-thu-2025-1026538