Affirming position from national brand

For many consecutive years, Khanh Hoa Salanganes Nest State-owned One Member Limited Liability Company (Khanh Hoa Salanganes Nest Company) and 584 Nha Trang Seafood Joint Stock Company are two enterprises of the province whose products have been recognized as National Brands. This proves the quality and reputation of Khanh Hoa's salanganes nest and fish sauce products in the market.

Maintain brand reputation

Recently, at the Ceremony to announce products achieving the Vietnam National Brand in 2024 with the theme "Strengthening towards the Green Era", organized by the Ministry of Industry and Trade , Khanh Hoa Salanganes Nest Company and 584 Nha Trang Seafood Joint Stock Company are 2 enterprises of Khanh Hoa with products recognized as National Brands in 2024. Of which, Khanh Hoa Salanganes Nest Company is honored for the 4th consecutive time to have 5 products recognized as National Brands including: Khanh Hoa Salanganes Nest, Khanh Hoa Sanest Salanganes Nest Drink, Sanvinest Khanh Hoa Salanganes Nest Drink, genuine Sanvinest Khanh Hoa Salanganes Nest and Khanh Hoa Sanvinest Salanganes Nest Essence. 584 Nha Trang fish sauce of 584 Nha Trang Seafood Joint Stock Company (under PAN Group) is the only fish sauce product to achieve the title of Vietnam National Brand for the third consecutive time.

Prime Minister Pham Minh Chinh presented the National Brand logo to Khanh Hoa Salanganes Nest Company.

To have a product become a national brand is the constant effort of enterprises in the process of production and business development. For Khanh Hoa Salanganes Nest Company, since its establishment, the factories have been built modernly, invested in machinery, technology, and equipment according to international standards such as: ISO, HACCP and FDA, FSMA, AQIS, CFIA, BRCGS standards to provide the market with high-quality product lines. Throughout its operation, the company has always emphasized 3 factors: technological innovation, superior quality and ensuring food hygiene and safety. Mr. Nguyen Thanh Hai - General Director of Khanh Hoa Salanganes Nest Company said: “Khanh Hoa Salanganes Nest products are the result of dedicated scientific research by the staff, contributing to affirming the quality and sustainable value of Khanh Hoa Salanganes Nest. Thanks to the focus on quality, for the health of the community, the company's distribution system is increasingly developing strongly domestically and internationally, with more than 1,000 distributors, agents and affiliated stores. This contributes to bringing Khanh Hoa Salanganes Nest products closer to consumers around the world”.

Fish sauce bottling process of 584 Nha Trang Seafood Joint Stock Company.

Similarly, in recent years, 584 Nha Trang Seafood Joint Stock Company has undergone a comprehensive transformation, from building new factories to changing designs, improving quality and bringing unique products to the market. Despite many difficulties, the company has always strived to overcome them to maintain the domestic market and gradually develop the export market. Each year, the consumption output reaches about 8 million liters of various types of fish sauce. The company's products are present in most provinces and cities and have been exported to Japan, Korea, Australia, Cambodia, Laos, etc.

Strive for higher goals

Having products achieving the National Brand for many consecutive years has created a solid position in the market for Khanh Hoa Salanganes Nest Company and 584 Nha Trang Seafood Joint Stock Company. At the same time, it is also a driving force for businesses to continue expanding production and business. Ms. Trinh Thi Hong Van - Chairwoman of the Board of Members of Khanh Hoa Salanganes Nest Company said that the National Brand certification is an affirmation of the product quality of Khanh Hoa Salanganes Nest Company, creating solid trust with customers, partners, state management agencies; enhancing prestige, image and brand in the market. This honor has created a solid position for Khanh Hoa Salanganes Nest Company in the domestic market and created an advantage to promote brand development to the world. “In order to continue to enhance the value of Khanh Hoa bird’s nest to become a high-value product of the province, worthy of being a National Brand, we continue to preserve and develop the island bird’s nest population, improve the quality and output of bird’s nests; invest in building new factories that meet world standards; diversify product lines according to market demand; improve product designs; improve the quality of communication and promotion; modernize the sales agent system” - Ms. Van emphasized.

To maintain its position as a National Brand, in the coming time, Khanh Hoa Salanganes Nest Company and 584 Nha Trang Seafood Joint Stock Company have planned further development steps, focusing on better exploiting potentials and strengths, taking advantage of advantages to strongly develop the domestic market and promote exports through solutions to enhance brand value, creating value for society. In addition to seeking new markets, businesses continue to consolidate and enhance the reputation, quality, and competitiveness of Vietnamese branded products through advanced production and business management systems; applying science and technology, applying technical improvements to improve labor productivity and business efficiency; and proactively and effectively integrating.

Mr. Huynh Ngoc Diep - Chairman of the Board of Directors and General Director of 584 Nha Trang Seafood Joint Stock Company said that achieving the National Brand title is the result of 584 Nha Trang's continuous efforts in improving product quality, innovating business strategies and building a brand development strategy pursuing sustainable values ​​that the country is aiming for. In the coming time, the company will continue to invest heavily in technology, improve product quality and commit to pursuing the values ​​of the National Brand program, continue to invest in innovation, creativity, improve product quality, and pioneering capacity to be worthy of the National Brand certification in 2024.

DINH LAM

Source: https://baokhanhhoa.vn/kinh-te/202411/khang-dinh-vi-the-tu-thuong-hieu-quoc-gia-e4038df/