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Economic difficulties, Vertu is still popular in Vietnam

VTC NewsVTC News15/04/2023


According to statistics from the Mobile System Vietnam, the exclusive distributor of genuine Vertu in Vietnam, in the first 3 months of 2023, Vertu phones continued to receive great attention from users, with a growth rate of about 30% compared to the last months of 2022.

In particular, the Aster P line is the product most chosen by users at Di Dong Viet, with prices ranging from 100 to 200 million VND. Specifically, the sales of the Aster P line account for nearly 40% of the sales of Vertu lines in the system. Next is Metavertu accounting for about 35%, iVertu accounting for about 17%, and the rest is the Signature V line.

Economic difficulties, Vertu is still popular in Vietnam - 1

Vertu sales continued to grow strongly in the first 3 months of 2023.

Explaining the growth in sales of Vertu phones, despite the domestic economic situation facing many difficulties, Ms. Phung Phuong, communications representative of the Mobile World system, said that the main group of people choosing Vertu phones are users with high incomes and economic potential.

These are people who are less affected by the economic situation and are willing to spend a large amount of money to own the luxury products they love, and Vertu phones are a prominent "jewelry" among them.

Sharing more, Ms. Phung Phuong also said that there is a shift in the trend of owning Vertu among young, dynamic users (when the difference between Vertu phones and other flagships is not too much but still shows class, style and difference).

On the other hand, long-time Vertu users, who are used to using a separate ecosystem, are more excited about the presence of an official dealer in Vietnam.

The return of genuine Vertu stores (officially authorized and directly imported from Vertu Global) in Vietnam has also met the long-standing expectations of certain users. This helps users buy products more easily, ensuring quality when counterfeit and fake products are rampant in the market.

In particular, buying at a genuine, authentic store with classy experiences brings even more excitement to fans of this luxury phone line.

Along with that, 2/10 Vertu stores appearing on the website Vertu.com are from Vietnam, further promoting the trend of buying genuine Vertu phones, causing the sales of these luxury products to increase sharply, especially in the first months of 2023.

Economic difficulties, Vertu is still popular in Vietnam - 2

Aster P is the best-selling Vertu product line at Mobile World.

I have wanted to buy a genuine Vertu for a long time but have not found a reputable address. I happened to read in the newspaper that Di Dong Viet is the official genuine Vertu distributor in Vietnam, so I stopped by to take a look.

Upon arriving, I was quite impressed with the store's shopping space, the way the products were displayed, and the professional service attitude of the staff. This gave me a classy shopping experience, different from other places, " said Ms. L (District 5, Ho Chi Minh City), who bought an Aster P phone at Di Dong Viet's official Vertu store.

Ms. L added that the reason she chose to buy this phone was because of its high security, and to avoid information disclosure and eavesdropping when making calls. In addition, for her, Vertu is also a piece of jewelry with rare materials, sophisticated design, helping to enhance luxury, class and create a difference in the crowd.

Economic difficulties, Vertu is still popular in Vietnam - 3

Metavertu Basic Alligator Leather Creamy White version was purchased immediately after it arrived.

It is known that in the first months of 2023, many Vertu lines were out of stock, users had to pre-order a few weeks in advance to receive the device. Notably, there were products that were not pre-ordered, but " the goods arrived in the afternoon, and the next morning customers came to buy them ", Ms. Phuong said.

Commenting further on the sales of Vertu phones, Ms. Phuong said that although Vertu users are not numerous, they are always there. They are willing to spend a large amount of money to buy this luxury phone with satisfactory versions and colors that match feng shui. Therefore, the system also expects the sales of Vertu phones to continue to grow by about 10 - 15% compared to previous months.

It is known that in Vietnam there are currently 2 genuine Vertu stores in Hanoi and Ho Chi Minh City. Both stores are located in prime, bustling locations with luxurious shopping spaces, meeting Vertu global standards, bringing users sophisticated and classy shopping experiences never seen before in Vietnam for this luxury phone line. In addition, users can order online at the official Vertu Vietnam website.

Genuine Vertu Vietnam

In Hanoi: 3A Le Thai To, Hoan Kiem, HanoiIn Ho Chi Minh City: 71 Dong Khoi, Ben Nghe Ward, District 1, Ho Chi Minh City

FanPage: Genuine Vertu Vietnam

Website: https://vertuvietnam.vn/

Bao Anh


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