KSB announces new brand identity

(BDO) On May 5, Binh Duong Minerals and Construction Joint Stock Company (KSB) officially announced its new brand identity, marking a strong shift in its long-term development strategy. Following the new direction, KSB will expand its operations according to the model of a multi-industry, modern, long-term corporation, accompanying the country's new era of industrial development.

KSB's new logo is developed on the basis of inheriting solid core values, combined with the drive for continuous innovation and creativity. The new identity system reflects the image of a KSB that is brave, professional, ready to adapt to the movements of the economy , maintaining its pioneering role on the journey of sustainable development; at the same time, strongly spreading the spirit of innovation and the desire to break through throughout the Group's ecosystem.

  KSB's new logo is developed on the basis of inheriting solid core values, combined with the drive for constant innovation and creativity.

After more than 30 years of building a solid foundation, KSB has continuously affirmed its position as a leading enterprise in the mining sector in the Southern region. The launch of the new brand identity this time is not simply a change in image, but also the result of a comprehensive repositioning process, demonstrating a new vision - a new mission in the context of a deeply changing market.

Mr. Phan Tan Dat, Chairman of KSB Board of Directors, shared that the new brand identity is the beginning of a new journey - where KSB not only develops for the benefit of the business, but also aims to make positive contributions to the community, society and the common prosperity of the country. This is a strategic transformation, demonstrating the aspiration to create sustainable value and harmonious development.

Minh Duy

Source: https://baobinhduong.vn/ksb-cong-bo-nhan-dien-thuong-hieu-moi-a346422.html