“Be yourself”: Triumph's strategy to approach young customers through emotional experiences

(Dan Tri) - In the context of a volatile retail market, Triumph International Vietnam remains steadfast in its strategy of taking emotional experience and quality of presence as the core, focusing on the "Be Yourself" campaign that is being widely deployed.

Achieving impressive numbers of stores and distribution network is a journey of Triumph brand accompanying Vietnamese women.

The "Be Yourself" campaign offers customers many experiences at stores nationwide (Photo: Triumph).

Sharing about the orientation to exploit younger customer groups, Mr. Vu Le - representative of Triumph International Vietnam - said: "In the context of many economic challenges, consumers, especially women, the "keepers of the keys" are increasingly more cautious in spending.

Understanding that, we do not choose to compete on price, but focus on the true value of the product - from the delicate design, skin-friendly materials, to the feeling of confidence and comfort when wearing it."

Mr. Vu Le, representative of Triumph, spoke at an event to share and advise women in the campaign "Be yourself" (Photo: Triumph).

At the same time, Triumph constantly improves the quality of the shopping experience, bringing customers a seamless and emotional journey, from cozy store space, dedicated consulting service, to a convenient and personalized online platform for each individual need.

Mr. Vu Le - Representative of Triumph Vietnam (Photo: Triumph).

Mr. Vu Le emphasized: "When coming to Triumph, we want each customer to feel a different and emotional experience from the products to the store space."

“Be Yourself” is a campaign launched by Triumph in 65 stores nationwide. The campaign creates a special space where girls can pause their busy lives, with Triumph’s team of highly trained Beauty Advisors - sharing their own stories of women.

“The direction we want to expand is to create a deep connection between consultants and customers like family members. It is not simply consulting to sell products, we want to build a deep connection in emotions and experiences of customers. Each consultant will see customers as their own sister, younger brother or relative to listen, share and bring trust and peace of mind,” said Mr. Vu Le.

According to Mr. Vu Le, to create such memorable experiences, Triumph has prioritized quality. Most of Triumph's production processes are done by hand, requiring highly skilled workers and meticulous attention to detail.

Many tailors spend decades perfecting their own tailoring techniques and processes. They are the ones who contribute to creating quality products that are aesthetically pleasing and of high quality.

Readers interested in products in the “Be Yourself” campaign can explore more at: https://vn.triumph.com/collections/find-your-beauty.

Source: https://dantri.com.vn/giai-tri/la-chinh-nang-chien-luoc-tiep-can-khach-hang-tre-bang-trai-nghiem-cam-xuc-cua-triumph-20251107165609395.htm