Since the launch of the lake tourism service, Quynh Nhai Travel Joint Stock Company has started using social networks as a free promotional channel for the company's services and activities. Many video clips have attracted millions of viewers, creating trends, attracting interaction and interest from friends and tourists near and far. This is also a channel that helps Quynh Nhai Travel connect with tourists from all over the world, learn about tourists' tastes to improve the company's tourism products and services in a quality and professional manner every day.
Mr. La Van Phong, Director of the Company, informed: We often focus on creating video clips recording tourists' experiences on the lake, sightseeing in Uy Phong Bay, boating, team building activities on Da Giang Island, Da River cuisine ... Content is updated daily, regularly renewed. Currently, we are maintaining the fanpage "Quynh Nhai Travel" with 30,000 followers, the tiktok channel has 68.8 thousand likes and more than 3,000 followers. This is an effective tourism promotion channel, targeting a diverse range of customers.
Keeping up with the trend, most tourism businesses in the province use social networking sites as an indispensable tool to promote tourism. From large tourist areas and spots to restaurants providing culinary services, resorts, homestays, farmstays, community tourism villages... there are always separate fanpages or tiktok channels. These are the two most popular social networking channels today, with a large number of users, easy to use, easy to reach a variety of users. Those working in tourism can also use these two channels to monitor and interact with customers, apply additional advertising services to promote Son La's tourism products more strongly.
Moc Chau Island tourist area with the main highlight being Bach Long glass bridge also does not miss the opportunity to take advantage of social networks to promote tourism products. Diverse experience services from sightseeing, entertainment, adventure games, resorts, restaurants with typical cuisine and event venues... are posted on social networks with beautiful images and impressive video clips. Along with that, social networks also help quickly inform users about new services, preferential packages, and attractive travel combos at Moc Chau Island.
Mr. Hoang Manh Duy, Deputy CEO of Moc Chau Island, said: We focus on effectively exploiting promotional effects through images on Facebook and Instagram, impressive video clips on TikTok. Through comments, suggestions, and reviews from users, we can increase our ability to interact with customers, understand their needs and tastes to build and develop increasingly better quality services.
Knowing about Moc Chau through Facebook with images of the poetic, peaceful highlands, the beautiful flower and fruit seasons, Ms. Truong Thu Trang, a tourist from Ha Tinh province, excitedly shared: The first time I came to Moc Chau was during the plum season, the weather was cool, the climate was fresh, the roads were convenient, the tourist areas had many diverse services, suitable for family trips to explore and relax. Those are the things that especially impressed me about this cool green highland.
Social networks have become a powerful tool for promoting local tourism products, an effective solution for Son La tourism promotion strategies. Recently, Moc Chau town organized the 2025 Moc Chau Tourism KOL Search Contest with the participation of more than 50 KOL groups nationwide. With the influence of famous KOLs, many destinations, cultural features, and unique cuisine of Moc Chau have been promoted on social networking platforms, spreading widely, attracting the attention of tourists from all over the country.
The Department of Culture, Sports and Tourism is currently consulting and developing a plan to apply social networks to promote Son La tourism. In particular, focusing on solutions on training and education on digital skills, applying digital platforms in supporting the promotion of tourism products and services for officials and civil servants working in state management of tourism, business owners, cooperatives, and people working in the service and tourism sectors. At the same time, fostering professional skills, soft skills and knowledge to promote, advertise, and market products and services on digital platforms; building brands for agricultural and rural tourism destinations according to market trends; updating digital transformation trends in agricultural and rural tourism development. In particular, the plan aims to train and foster digital content creation skills, apply artificial intelligence (AI) in taking photos and videos to promote agricultural tourism experiences online; promote tourism on social networks (Facebook, zalo, tiktok, youtube, instagaram)...
Mr. Tran Xuan Viet, Deputy Director of the Department of Culture, Sports and Tourism, said: In the coming time, the Department will continue to innovate forms, apply 4.0 technology to promote tourism promotion. In particular, coordinate to promote the development of smart tourism, form new tours, develop both domestic and international markets. Combined with organizing events to introduce tourism products, cultural products and local products, attracting tourists.
With many advantages in terms of quick and easy updates and strong influence, social media channels are a companion tool for tourism professionals in the journey of promoting tourism in each locality. Taking advantage of the advantages of social networks and knowing how to effectively exploit these online platforms will help tourism be widely promoted, contributing to the development of Son La tourism.
Source: https://baosonla.vn/du-lich/lan-toa-hinh-anh-du-lich-son-la-qua-mang-xa-hoi-iI80IWPHg.html
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