Larue accompanies the Central region in developing tourism, promoting the local economy

The Central region has the strength to develop tourism with many potentials of sea, islands, mountains, forests with rich natural landscapes. Recently, the Central region has been considered a bright spot of national tourism, attracting millions of visitors each year. Tourism is creating a large source of revenue, promoting the development of many service industries, making practical contributions to the economic development of the region.

In order to continue exploiting this strength, last April, Larue Beer and the Department of Culture, Sports and Tourism of Quang Nam province signed a memorandum of understanding on the program "Larue Beer accompanies Quang Nam province to develop Green Heritage tourism 2024". Accordingly, Larue Beer will work with Quang Nam province to promote local tourism through the programs of Tam Ky Sea Culture - Sports - Tourism Festival 2024, and Quang Nam Culture and Cuisine Festival 2024.

Representative of HEINEKEN Vietnam (far right) and the Department of Culture, Sports and Tourism of Quang Nam province signed a memorandum of understanding on cooperation program "Larue Beer accompanies Quang Nam Province to develop Green Heritage tourism 2024"

Through this cooperation, Larue beer will accompany and support Quang Nam province to promote its inherent tourism potential, aiming to turn Quang Nam province into one of the major tourist centers of the country in particular and Asia in general.

Then, in early June, the brand and the Department of Tourism of Da Nang City signed a memorandum of understanding for cooperation called "Larue Beer accompanies the promotion and development of local tourism through the Da Nang Enjoy Festival 2024". It is known that the Da Nang Enjoy Festival is an annual event at the city level with many unique and attractive cultural, sports and tourism activities to attract and serve people and tourists to visit, experience, shop, eat and have fun during the summer tourist season. Within the framework of cooperation, Larue Beer will accompany the organization of the Da Nang Enjoy Festival 2024 with check-in activities and a music festival imbued with the cultural imprint of the Central region.

Representatives of Larue Beer (right) and representatives of the Department of Tourism of Da Nang City (left) signed a memorandum of understanding on cooperation called "Larue Beer accompanies the promotion and development of local tourism through the Enjoy Da Nang Festival 2024"

Mr. Gavin Pathross, representative of HEINEKEN Vietnam shared: “Accompanying the Central region for over 100 years, Larue Beer has become a favorite brand, closely associated with the culinary culture and the optimistic and life-loving spirit of the people here. In particular, along with local specialties, Larue Beer is also a part of the culinary and cultural discovery journey when tourists come to the Central region. Through two cooperation programs with Quang Nam province and Da Nang city, we hope to contribute to bringing new and more interesting experiences to the people as well as tourists, and contributing to the economic, cultural and tourism development of the Central region.”

Source: https://baoquangnam.vn/larue-dong-hanh-cung-mien-trung-phat-trien-du-lich-thuc-day-kinh-te-dia-phuong-3137628.html