This is an important activity in a series of vibrant and attractive cultural and tourism activities in Thanh Hoa province in general and Sam Son in particular this summer. Attending the festival were Deputy Prime Minister Le Thanh Long and leaders of central departments, ministries and branches.
The art program "Sam Son - Aspiration to Shine" includes 12 elaborately staged performances, with songs expressing the beauty and love of the homeland, combining history and culture, tradition and modernity, subtly combined with sound effects, lighting, and stage design, bringing the audience and visitors an art festival full of emotions. The indispensable highlight of the festival is the artistic fireworks display performed in the Sam Son night sky, like the image of a Sam Son that is changing strongly, becoming more vibrant and modern every day.
With the goal of building Sam Son into a festival city, a high-class entertainment center and a leading health care resort destination in the North Central region, Sam Son city is striving to implement key tasks and solutions to continue affirming the province's leading position as an attractive, friendly and safe destination for tourists.
Mr. Le Van Tu, Chairman of the People's Committee of Sam Son City, said that in 2025, the city is determined to focus on exploiting and promoting the advantages bestowed by nature, attracting domestic and foreign investors to form new entertainment areas and tourist areas of international stature. Along with that, the city will diversify tourism products by coordinating with localities inside and outside the province to build tours and tourist routes with Sam Son beach as the destination; focus on researching and perfecting night economic services (night markets, walking streets, etc.) to attract the market of customers with high spending ability and long stay, with the expectation of shifting the number of visitors in both space and time.
Within the framework of the 2025 Sea Tourism Festival, there will also be a series of attractive cultural and sports activities, lasting before, during and after the festival. Highlights include the table tennis, badminton, and pickleball tournaments "Sam Son Summer 2025", the Sam Son Open Cycling Tournament "Brotherhood Cup", the National Pencak Silat Championship, the National Pickleball Championship, the National Beach Sepak Takraw Championship, and the Sam Son Hello Marathon. In addition, there will be activities imbued with traditional culture such as the Banh Chung - Banh Day Festival, the Cau Ngu - Swimming Festival...
In 2025, Sam Son city aims to welcome 9.6 million visitors, with estimated revenue of 21 trillion VND.
Source: https://baobinhphuoc.com.vn/news/540/172073/le-hoi-du-lich-bien-sam-son-khat-vong-toa-sang
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