Flexible in trade promotion

Bo Village Soybean Soybean Cooperative, Thanh Thuy District participates in the 2025 Phu Tho OCOP Product and Trade Fair to introduce, promote and sell products.

To achieve that result, the Department of Industry and Trade regularly coordinates with departments, branches, localities, and units to organize activities to connect supply - demand, and consume products; at the same time, propagate, mobilize, and support enterprises, production and business establishments in the province to participate in trade fairs and conferences connecting supply - demand held in provinces and cities across the country. Thereby, the province's products and goods reach a large number of consumers, businesses, and distributors inside and outside the province.

Typically, the Phu Tho OCOP Trade and Product Fair 2025, part of the Hung Kings' Commemoration - Hung Temple Festival and the Cultural - Tourism Week of the Ancestral Land in the year of At Ty 2025, taking place from March 5 to March 11 of the lunar calendar, organized by the Department of Industry and Trade, attracted over 250 booths of enterprises and cooperatives inside and outside the province. Ms. Tran Thi Phuong - Director of Tuong Lang Bo Cooperative, Thanh Thuy district said: "Thanks to participating in trade promotion programs, especially fairs organized by the province, the products of the Cooperative have had the opportunity to get closer to consumers; moreover, this is also an opportunity for us to listen to customer feedback to improve packaging, design, and product quality accordingly. Since then, the Cooperative has had a product that meets 4-star OCOP standards".

The Department has also provided a list of OCOP-recognized products of the province to supermarkets, shopping centers, and the Department of Industry and Trade of provinces and cities to support consumption connections. Surveyed the need for support in designing product packaging samples; organized display areas, introducing typical products of the province at domestic fairs and exhibitions... At the same time, continued to post information on OCOP products on the Phu Tho Province E-commerce Exchange giaothuong.net.vn. To date, the Exchange has had 333 booths with 1,013 products and services, an increase of 18 booths and 51 products and services compared to December 2023.

Along with focusing on promoting products in various forms, the Department of Industry and Trade also proactively monitors and closely follows the actual situation and purchasing power of the people to coordinate with specialized sectors and agencies to build points of sale and introduce OCOP products in districts, cities and towns. Up to now, the whole province has had more than 10 points of sale and introduction of OCOP products in and outside the province, from which the products have more opportunities to reach customers.

It can be seen that the province's trade promotion activities are always timely innovated and diversified in their methods of operation, thereby providing practical and effective support to businesses and associations, helping localities connect supply and demand and consume products. In addition, it also helps consumers access and use goods with clear origins, and choose goods based on criteria of quality, design and reasonable price.

Identifying that trade promotion is not only a regular task but also a long-term strategy for sustainable economic development, in the coming time, the Industry and Trade sector will continue to promote the application of information technology and digital transformation, support enterprises, cooperatives, and production establishments in trade promotion, promote the consumption of goods and products; strengthen the connection between supply and demand in a specialized direction. Organize conferences, fairs, and trade exchanges, paying special attention to OCOP product groups and typical agricultural products of the province; promptly and effectively implement consumer stimulus programs, supply and demand connection activities and trade promotion in the domestic market. Increase the application of e-commerce in the circulation and distribution of goods by encouraging modern distribution systems, promoting the application of information technology and e-commerce. At the same time, continue to implement the Project to develop the domestic market associated with the Campaign "Vietnamese people prioritize using Vietnamese goods" in the new situation in Phu Tho province for the period 2021-2025.

Ha Nhung

Source: https://baophutho.vn/linh-hoat-trong-xuc-tien-thuong-mai-233131.htm