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A series of Vietnamese brand Fanpages are bustling to "follow the trend" of Pho Anh Hai

(NLDO) - The appeal of "Brother Hai's pho shop" quickly spread on social networks, creating a massive "trend-following" movement.

Người Lao ĐộngNgười Lao Động05/11/2025

In recent days, the phrases “Pho anh Hai” and “number 10 Dan Phuong” have been constantly spreading across Vietnamese social networks. This fever originated from the Vietnamese game Brother Hai's Pho Restaurant, developed by an independent game developer.

According to records, a series of personal accounts and Fanpages of many brands quickly "followed the trend" with humorous posts, images, and videos related to the game, attracting hundreds of thousands of views and interactions.

Below the posts, users left many positive comments, expressing their interest in the creative way of "catching the trend".

For example, Xanh SM's Fanpage announced that it had created the location "Pho Anh Hai" on its map system. The actual address is Hanoi University of Science and Technology, where the author of the game studied.

Thương hiệu Việt rầm rộ “đu trend” Phở anh Hai, mạng xã hội dậy sóng - Ảnh 2.

Another post from this ride-hailing company said that the number of searches related to “Pho Anh Hai” and “10 Dan Phuong” increased sharply in the past two days, not only in the ride-hailing segment but also in the food ordering segment - reaching nearly 3,500 interactions and more than 200 shares.

Vinasun Taxi also caught the trend, with the post attracting about 3,400 interactions and 18 shares.

The brand with the highest interaction rate is Diem Thong Nhat, reaching 61,000 interactions, 1,200 shares and nearly 1,000 comments thanks to humorous content.

This page wrote: “We are not related to the fire at Anh Hai’s pho restaurant. We hope readers will not tag or inbox us anymore.” The post made netizens extremely excited.

Right below the comment section, account Xanh SM entered the fun interaction: "The shop is still there, we are witnesses", making the post attract even more enthusiastic comments.

Thương hiệu Việt rầm rộ “đu trend” Phở anh Hai, mạng xã hội dậy sóng - Ảnh 3.

Diem Thong Nhat's fanpage achieved high interaction when posting an article related to the game Pho Anh Hai.

Another Fanpage, “The Poet Rides Exciter” (66,000 followers), posted a photo of a dog sitting in a pho restaurant with the following status: “Went out to make a bowl of chicken pho. After finishing the bowl of pho, the Gold family was gone. Brother Hai was shocked when he saw it. The poet quickly squeezed the clutch and sped away.” This post received more than 45,000 interactions, nearly 1,000 comments and 1,100 shares.

Thương hiệu Việt rầm rộ “đu trend” Phở anh Hai, mạng xã hội dậy sóng - Ảnh 4.

Articles related to the game "Anh Hai's Pho Shop" have received a huge number of interactions

The Ministry of Culture, Sports and Tourism's electronic information portal also cited information about the game "Pho Anh Hai" developed by students of the University of Science and Technology, with the post receiving more than 3,500 interactions and nearly 200 shares.

Thương hiệu Việt rầm rộ “đu trend” Phở anh Hai, mạng xã hội dậy sóng - Ảnh 5.

Thương hiệu Việt rầm rộ “đu trend” Phở anh Hai, mạng xã hội dậy sóng - Ảnh 6.

Fanpage attracted more than 12,000 interactions when sharing images in this game

On TikTok, the game experience video of the TA channel has attracted nearly 14 million views, more than 700,000 likes and 7,000 comments.

Source: https://nld.com.vn/loat-fanpage-cua-thuong-hieu-viet-ram-ro-du-trend-pho-anh-hai-196251105161821035.htm


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