Expanding consumer market through e-commerce platform

With the advantages of saving time, transaction costs, easy access to all customer segments..., sales activities through e-commerce applications are becoming an inevitable trend in modern business. Thereby opening up opportunities for businesses and business households to promote and consume products.

Besides traditional sales channels, Mr. Le Khac Hanh, Duc Bac commune (Song Lo) livestreams to sell products on social networking platforms such as Tiktok, Facebook...

As a business specializing in providing uniform clothing products for businesses, agencies, and units, from 2023 to present, Minh Minh Hieu ASIA Co., Ltd., Dong Da Ward (Vinh Yen) has narrowed its business premises and promoted product promotion and distribution on many social networking platforms.

Mr. Nguyen Van Hung, the company's director, said: Previously, he rented 3 uniform clothing stores, spending more than 30 million VND per month on rent, not including electricity, water, and employee salaries, but the number of customers was decreasing.

Faced with sluggish business, he returned the premises of two stores and switched to a combination of traditional business and e-commerce on Facebook, Zalo, TikTok, and website; regularly livestreaming to sell and introduce products. In addition, to increase interaction, he discounted 10-20% for customers who placed orders during the livestream session.

Cashless payments are made by many people when shopping at Co.opmart Vinh Phuc Supermarket.

On average, each month, the company provides 1,000 uniform products to companies, businesses, groups, classes, and individuals, of which more than 70% of the products are consumed through e-commerce activities.

According to a survey, 85% of consumers are attracted by product variety, 71% by entertaining promotions. Changing consumer habits today require businesses to keep up with and meet market demands.

Mr. Nguyen Quoc Huy, Director of Tam Dao Mushroom Cooperative, said: Most consumers know about the cooperative's edible mushrooms, medicinal mushrooms, and cordyceps mushrooms through e-commerce platforms. Currently, the company maintains 3 fanpages and 3 separate websites to promote its products. Recently, the cooperative has also cooperated with famous Youtubers and Tiktokers to spread the brand and promote consumption on digital platforms.

From 2024 to present, the Cooperative has had more than 12 thousand visitors coming to visit and experience OCOP products. In 2024, the Cooperative produced and brought to the market nearly 1.5 tons of dried Cordyceps, bringing high profits.

Identifying e-commerce as a pioneering field of the digital economy , the province has developed a project to develop e-commerce in the province until 2025, with a vision to 2030. In particular, the province focuses on expanding the market for consuming key products and OCOP products domestically and internationally through e-commerce applications; training e-commerce skills for people and businesses; developing payment utilities on mobile platforms, e-wallets, QR codes, NFC, POS...

People shop online on e-commerce platforms. Photo: Nguyen Luong

To date, 100% of supermarkets and shopping malls in the province have invested in and used cashless payment devices (POS); 55% of people aged 15 and over have transaction accounts at credit institutions; 65% of individuals and organizations use cashless payment methods through electronic payment channels.

Shopping on e-commerce platforms such as Shopee, Tiktok, Lazada... has become a habit of many people. From 2021-2023, Vinh Phuc always maintained its position in the top 15 provinces with the best e-commerce development index in the country.

To achieve the goal by 2030, Vinh Phuc is a province with a developed e-commerce market, with an e-commerce index in the top 10 provinces nationwide. The province will support import and export enterprises to build booths for the province's key products on a number of national and international e-commerce platforms to promote and introduce products, conduct sales transactions, exchange, sign contracts to expand consumption of domestic goods and promote the development of cross-border e-commerce.

Building an e-commerce supply chain for the province's export products. Supporting businesses in applying digital technology solutions (barcode technology, QR code, NFC chip, blockchain technology...) to trace the origin and provenance of products, build online brands and market products in the electronic environment.

Mai Lien

Source: http://baovinhphuc.com.vn/Multimedia/Images/Id/127897/Mo-rong-thi-truong-tieu-thu-thong-qua-san-thuong-mai-dien-tu