One country spends nearly 35 times more money to buy Vietnamese coffee.

(Dan Tri) - In the first 10 months of 2025, Mexico - the world's 8th largest coffee exporting country - unexpectedly spent nearly 35 times more money than the same period last year to buy Vietnamese coffee.

According to the Ministry of Agriculture and Environment , among the 15 largest coffee export markets of Vietnam in the past 10 months, coffee exports to Mexico recorded a sudden growth in both quantity and value. Specifically, this country has become the market with the strongest export value increase, 34.7 times higher than the same period last year.

In particular, in the first 8 months of the year, Mexico spent 90 times more than the same period last year to buy Vietnamese coffee. On average for the entire 2024/2025 crop year (from October 2024 to September 2025), data from the Customs Department shows that Mexico imported 37,627 tons, worth 195.2 million USD, an increase of 13.5 times in volume and 16.7 times in value compared to the 2023/2024 crop year.

Domestic and international visitors learn about the coffee growing process in Dak Lak (Photo: Tran Manh).

According to the Vietnam Coffee and Cocoa Association (Vicofa), this is a “sudden” increase for a country that is the 8th largest coffee exporter in the world. A report by the US Department of Agriculture (USDA) said that Mexico’s coffee output in the 2024/2025 crop year will remain at 3.87 million bags. Of which, Mexico will have 3.53 million bags of Arabica and 340,000 bags of Robusta; green coffee exports are expected to reach 1.39 million bags – meaning Mexico will not have a shortage of domestic supply.

According to expert Nguyen Quang Binh, the main reason is that the US imposed a 50% tax on Brazilian coffee, causing US roasters to switch to importing Arabica from Mexico. Mexican businesses have therefore sold all their products to the US and returned to importing Robusta coffee from Vietnam to serve domestic consumption. “With the current price of Arabica being 1.5 times higher than Robusta, it is understandable that Mexico sells Arabica and buys Robusta,” Mr. Binh commented.

Vicofa considers Mexico a potential market for Vietnamese agricultural products, especially coffee. About 80% of Mexican households consume instant coffee, a product mainly made from Robusta beans - the type of coffee that Vietnam leads the world in exporting.

The Import-Export Department (Ministry of Industry and Trade) also said that in addition to supply and demand factors, the improvement in coffee exports is also thanks to domestic enterprises investing heavily in processing technology, helping Vietnamese instant products to be accepted by many markets such as Mexico.

USDA forecasts that in the 2025/2026 crop year, Mexico will import about 1.93 million bags of coffee, an increase of 4.04% compared to the previous crop year. However, Vicofa recommends that Vietnamese enterprises should focus on quality and technical standards, because Mexico is a market with high technical barriers.

Source: https://dantri.com.vn/kinh-doanh/mot-quoc-gia-chi-so-tien-gap-gan-35-lan-de-mua-ca-phe-viet-20251108070654290.htm