“Elevating core values”

In 2024, Vietnam Brand Day has the theme "Vietnam Brand: Enhancing core values". Not only honoring Vietnamese branded products and services, activities responding to Vietnam Brand Day also aim to remind each enterprise and the community of their awareness and responsibility in building and protecting their brands, thereby actively contributing to building and promoting the national image in the process of international economic integration and national development.

Vietnam National Brand Week from April 15 to 21, 2024 will be implemented nationwide, with the theme "Elevating core values" (Photo: Industry and Trade Newspaper)

The Vietnam National Brand Program was approved by the Prime Minister in Decision No. 253/2003/QD-TTg dated November 25, 2003. This is a special, long-term trade promotion program of the Government to build and develop the Vietnamese brand through strong brand products in the economy. Thereby, creating prestige and enhancing the competitiveness of Vietnamese enterprises in the domestic and international markets. On April 11, 2008, the Prime Minister agreed to take April 20 every year as Vietnam Brand Day. In 2024, the Ministry of Industry and Trade will launch the Vietnam National Brand Week from April 15 to 21, 2024 nationwide with the theme "Enhancing core values".

In 2022, along with large-capitalization enterprises such as Vinamilk, Viettel, Vinhomes, Masan ... VAS Nghi Son Group Joint Stock Company is proud to become a Vietnamese National Brand in 2022, marking a strong step forward for one of the "giants" of the Vietnamese steel industry.

VAS Nghi Son Group Joint Stock Company is proud to become a Vietnamese National Brand in 2022.

It is known that, in addition to the advantage of steel product quality of the world's number 1 modern production line from Danieli (Italy) - one of the world's leading corporations in billet production and steel rolling technology, VAS Nghi Son steel production line is also known for its advanced and professional scientific production process from raw material processing, steel smelting to finished steel rolling. With competitive prices and leading production capacity (4.35 million tons of square billets and 2.5 million tons of construction steel per year), VAS steel has now covered the whole country's market, appearing in iconic projects such as: Aeon Mall Tan Phu Commercial Center (HCMC); ManWah Group Complex (Binh Duong), Ba Na Hills Tourist Area (Da Nang), Hieu River Cable-Stayed Bridge (Quang Tri)...

VAS Steel products are also proud to carry the image of the red flag with yellow star flying across five continents from Singapore, Indonesia, Malaysia, Philippines, China, Japan, Korea, Cuba to Switzerland and Guatemala (Central America).

Propaganda banners in response to Vietnam Brand Day are hung at the headquarters of agencies in Thanh Hoa City.

The selection of products achieving the Vietnam National Brand is held every two years in even-numbered years. In 2022, the national brand program recognized 172 enterprises out of more than 1,000 participating enterprises achieving the Vietnam National Brand product. Along with large-capitalized enterprises such as Vinamilk, Viettel, Vinhomes, Masan... VAS Nghi Son Group Joint Stock Company is the only enterprise in Thanh Hoa province to proudly become a Vietnam National Brand in 2022.

In the field of cement production, Thanh Hoa is currently the "capital" of the country with outstanding production capacity and quality advantages. The brands of Bim Son Cement, Long Son Cement, Nghi Son Cement, Dai Duong Cement are always highly appreciated by customers and quickly dominate the market. In the first quarter of this year, although the consumption of construction materials has not yet fully recovered, Thanh Hoa's cement output still reached more than 4.2 million tons, up 10.5% over the same period, reflecting a positive signal and the competitiveness of Thanh Hoa cement products.

Long Son Cement Factory (Bim Son) with 4 cement production lines, total design capacity of over 10 million tons/year.

At Long Son Cement Company Limited (Bim Son), with the desire to provide the market with the best types of cement, Long Son Cement Factory with 4 synchronized production lines, total capacity of more than 10 million tons/year always strives to improve quality, while paying attention to the criteria for green cement production, aiming for sustainable values.

Deputy General Director of Long Son Cement Company Le Tien Dung said: “We identify brand as the leading factor, the key to creating trust with customers. Not only paying attention to modernizing the production process to bring the best products to the market, Long Son Cement also focuses on building a brand identity and packaging design for consumers to easily recognize. Thanks to that, Long Son Cement brand and products are present in almost all provinces and cities in the country and exported to many major markets in the world”.

Hong Duc Thanh Hoa Educational Equipment Joint Stock Company invests in automated machinery to improve the quality of interior products.

In the service sector, we can mention the Hop Luc brand. After 25 years of establishment and development, Hop Luc Joint Stock Corporation has made its mark on the market in many fields. Particularly in the medical field, Hop Luc is currently one of the pioneers, leading the country and has succeeded with the ecosystem of the two largest general hospitals in the North Central region; at the same time, it has become the only unit recognized by the Vietnam Record Organization as the private hospital with the largest bed scale in Vietnam in 2020. Constantly improving the quality of medical services, the company always updates and supplements the most advanced equipment in the world and focuses on human resource training and technology transfer.

Hop Luc General Hospital with modern equipment, meets the increasing demand for medical services.

People.

Mr. Nguyen Van Thanh, General Director of Hop Luc Joint Stock Corporation, shared: “Hop Luc builds its brand based on the core factor of “trust” with customers. We consider building and maintaining “trust” as our own life. Along with researching, investing, and receiving advanced technology transfer, we aim to train a workforce that is always responsible and meticulous from the smallest tasks. These are the things that have helped us gain the trust of our partners to promote international cooperation and continue to conquer customers.”

Constantly improving product quality, many Thanh Hoa industrial products continue to reach out to the international market (In photo: Goods transported to Nghi Son International Port for export).

Thanh Hoa currently has more than 21,000 operating enterprises. Identifying the importance of brand building as the “key” to success, enterprises in the province are focusing on building core values ​​such as: Quality of products and services; communication strategy; building the image of the enterprise through responsibility to the community.

Thanh Hoa province also deploys and issues policies and solutions to support enterprises in technological innovation to improve productivity and product quality; supports enterprises in registering for intellectual property protection, trademarks, and promoting products at trade promotion fairs to "take off" and reach further.

Vietnam's National Brand continues to rise strongly, with a growth rate of 100% in the period from 2019 to 2023. In 2023, the value of the National Brand increased by 15.6% compared to 2022, reaching nearly 500 billion USD, ranking 33rd in the top 121 strong National Brands in the world evaluated and ranked by the world's leading brand valuation consultancy - Brand Finance.

Tung Lam

Source: https://baothanhhoa.vn/thuong-hieu-viet-nam-nang-tam-nhung-gia-tri-cot-loi-212174.htm