Shophouse "fever" in the central core area of the "red city"
With more than 10 years of experience in the real estate market, Mr. Tran Hung (Vinh City, Nghe An ) said that he had invested a lot of capital in land and residential land and earned a lot of profit. However, at present, Mr. Hung said that the price of this type of real estate is reaching its peak, there is not much room for growth. Meanwhile, bank interest rates have fluctuated, making traditional investment products less attractive in terms of profitability.
Re-evaluating the potential of all types of products, Mr. Hung decided to restructure the portfolio, focusing on investing in shophouses at Vincom Shophouse Diamond Legacy. He said that the brand and reputation of the investor Vingroup is the first important reason for him to "choose the right place to entrust his gold". Because if the business has enough passion to develop and manage the project well, then investing in shophouses will ensure the expected profitability.
Moreover, this is a product line that can be left unattended and still be profitable when owning a prime location - the frontage of the most important and bustling streets in Vinh city, such as Quang Trung and Hong Bang... Looking more generally, Vincom Shophouse Diamond Legacy is located on the "diamond land" of the city with a long history of development, in the near future it will be the economic center in the development linkage of the North Central region.
Mr. Hung further analyzed: “The value of a shophouse always depends on a few variables. First, the ability to fill the entire project must be fast. Second, the project's utility services must be good. Third, the internal community must be large enough and fourth, there must be smooth connectivity, attracting the community of residents outside the project. Vincom Shophouse Diamond Legacy has all the elements to create a classy real estate product with great profit potential.”

With the “all-in-one” model - fully integrating commercial, entertainment and residential elements, the shophouses at Vincom Shophouse Diamond Legacy have the ability to attract a huge number of customers to shop and experience. The presence of Vincom Plaza Shopping Center is a great advantage, attracting thousands of visitors every day to shop, play and entertain. The 5-star Sheraton Vinh Hotel is an important piece that brings in potential customers including high-ranking domestic and foreign experts to attend seminars and major events.
Not only that, the shophouses also attract local customers from the Vinh Lotus luxury apartment building with more than 400 apartments, located within the project campus.
“ The combination of regular customer traffic from Vinh Lotus, Vincom Plaza and high-end customers from Sheraton Vinh helps increase the profit potential for shophouses, especially in the retail, service and entertainment sectors,” said Mr. Tran Hung.
Compound returns far exceed traditional investment channels
Also a long-time investor in the real estate industry, Ms. Thanh Huyen (36 years old, Vinh City) easily recognized the opportunity for outstanding profits at the Vincom Shophouse Diamond Legacy project. At the end of 2024, Ms. Huyen spent 29 billion VND to own a shophouse with a beautiful location, area of over 100m². Currently, the house has been handed over completely.
“ I invested about 800 million VND more to decorate the first and second floors for business rental. I use the remaining floors as a residence and office,” Ms. Huyen shared.
Not long after completion, her shophouse was rented by a famous culinary brand for 50 million VND/month, with a minimum contract of 3 years, paid every 6 months. Preliminary calculations show that the annual rental profit is 600 million VND, equivalent to a profit rate of about 2.1%/year, not to mention the increase in asset value over time.

“Compared to the common savings interest rate of 5-6%/year but not creating added value and having to deduct 3-4% inflation, the history of the projects proves that the value of Vincom shophouses can increase by 15-20%/year, bringing double profits to investors. It is forecasted that these shophouses will increase in price sharply after the third quarter of 2025, when the shopping center and 5-star hotel officially open,” Ms. Huyen believes.
In the context of traditional investment channels facing many risks and fluctuations, central land funds and scarce supply in Vinh City, Vincom Shophouse Diamond Legacy brings practical exploitation value, competitive profit margins, and strong potential for price increases. That is also the reason why shophouses are being "hunted" by investors every day, especially when the quantity is limited to only 61 units, many of which have owners.
Source: https://baohatinh.vn/nha-dau-tu-ky-cuu-mach-nuoc-san-pham-cho-ty-suat-loi-nhuan-cao-tai-thanh-vinh-post287941.html
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