POP MART joins hands with the Southeast Asian collector community through Lazada

Through a strategic partnership with Lazada, POP MART aims to create new ways to increase enjoyment for the Southeast Asian collector community.

POP MART has launched limited edition collections and hosted a series of hands-on events for its fan community. The toy designer brand, known for turning characters like MOLLY, DIMOO, and SKULLPANDA into household toys, has used the LazMall platform to connect with millions of fans across Southeast Asia.

Accordingly, through LazMall, POP MART reaches fans in a more direct and personalized way. Since joining the platform in 2023, the brand has recorded 5x growth, becoming one of the fastest growing toy brands on LazMall - a clear testament to Southeast Asian users' passion for collecting toys and creative characters.

POP MART commits to bring genuine products through LazMall

Photo: screenshot

"Whether it's the thrill of discovering a mystery or the joy of finding a favorite character, what our collectors are looking for is more than just a regular toy. More than anything, they want to connect with the characters through special stories. And Lazada is the "bridge" for us to bring these stories to customers in a more complete and seamless way," shared a POP MART representative .

In addition, this June, POP MART officially launched two global limited collections, MOLLY and Zsiga, to bring a soft, adorable version of this beloved character collection.

In Vietnam, users will have the opportunity to experience the "Lazada X POP MART 5KM Run" event taking place on July 13. This is an activity within the framework of the Lazada Run 2025 race held in Tan Trao, Phu My Hung, District 7, Ho Chi Minh City. Through a vibrant community-oriented event combining sports, music and fandom culture, POP MART will bring an exclusive booth to build an ideal exchange space for those who love popular culture.

Source: https://thanhnien.vn/pop-mart-chung-tay-voi-cong-dong-suu-tam-dong-nam-a-thong-qua-lazada-18525062603453025.htm