Retailers use AI to sell on e-commerce platforms

Not only is it increasingly popular in daily life, small traders also take advantage of AI to sell on e-commerce platforms.

Artificial Intelligence (AI) tools provided by e-commerce platforms are available and free of charge and can help sellers optimize almost the entire sales process on the platform, from posting products, managing stores, to interacting with customers and business analysis.

AI will take care of the difficult things

In less than 5 minutes, Ms. Minh Ngoc (HCMC) - who specializes in selling nutritional seeds - was able to quickly post her products on the Lazada e-commerce platform, while previously she had to work hard for more than half an hour.

"Before posting a product for sale, I always have to think about the product's introduction and edit the photos to create the best impression for the product. However, this takes a lot of time as I have to think carefully, choose the best way to write, not to mention editing the appropriate images," said Ms. Ngoc.

However, since being introduced and using the platform's available AI tool, Ms. Ngoc's product selling process has been "lightning fast".

"I just provide a product image, add a few suggested words, and the tool automatically generates content, including the product title and description.

As for images, the AI tool automatically edits and optimizes, such as removing the background, brightening, or adjusting the layout to make the image look more professional and attractive. Posting becomes as easy as turning your hand," said Ms. Ngoc.

Vietnamese sellers say their interest in AI is 64%, the highest in the region, according to a Lazada report.

Meanwhile, one of the concerns of many small businesses is answering customers' questions 24/7. "In the past, I could not be online 24/7 to answer customers immediately. Customers only asked quick questions and wanted to receive quick answers. By the time I was online, they were gone.

Therefore, the AI chatbot tool provided by the platform really helped me relieve this burden," said Mr. Hoang Nguyen (HCMC) - owner of a children's clothing shop on Lazada.

It is known that the platform's chatbot assistant LISA helps stores always respond, even when the seller is absent (after working hours, on holidays).

Chatbots will automatically and quickly answer common, repetitive customer questions (e.g., shipping information, returns, sizes, colors), freeing up time for sellers.

Thereby, helping sellers always respond to customers as well as increase the conversion rate from inquiries to purchases.

According to internal statistics from Lazada, the shop assistant feature helps sellers save an average of 11 working hours and increase product page views by up to 180% in 7 days, helping to increase purchase conversion rates by about 20%.

For small shop owners, not having to be on call all day to reply to messages is a big advantage, and also helps retain customers more effectively.

Many small traders also know how to take advantage of the platform's available business analysis and sales optimization tools (Dashboard) to maximize their business performance.

Thanks to AI, the tool provides an overview of the business situation (revenue, views, conversion rate...) of the booth. At the same time, it analyzes industry trends and suggests best-selling keywords, potential products...

According to Lazada's report, Vietnamese sellers have a higher level of acceptance and positive belief in the future of AI in improving cost and time efficiency.

Anyone can do business thanks to AI

According to Lazada's survey, 70% of sellers highly appreciate the AI Smart Listing tool that automatically generates content from images or keywords in terms of significantly reducing posting time and improving content quality.

The platform's AI tools for creating product titles/photoshopping also help sellers reduce up to 70% of the workload in posting and managing products. Sellers do not need knowledge and time for complex photo editing.

In addition, 70% of sellers expressed satisfaction when using Lazada Business Advisor - a real-time data analysis tool that helps optimize sales and business performance.

Many sellers say the tool is very helpful in strategizing marketing, advertising, and managing inventory more effectively, knowing which products to promote.

According to many merchants, the platform's AI tools can help transform sellers from just "selling items" into professional digital entrepreneurs, reducing operational burdens and maximizing revenue growth opportunities.

For small shop owners, not having to be on call all day to reply to messages is a big advantage, and also helps retain customers more effectively.

Despite their interest and positive attitude, Vietnamese sellers have yet to effectively deploy AI, according to a report by Lazada and Kantar.

However, applying AI tools is still a challenge for many sellers, especially those who have not had much access to technology, not only in Vietnam but also in many other countries.

According to the report "Bridging the AI Gap: Awareness and Trends in AI Adoption among Online Sellers in Southeast Asia" conducted in collaboration with Lazada and Kantar, there is currently a gap between awareness and actual AI implementation: sellers understand the importance of AI but do not know how to deploy it effectively.

In particular, the challenge of transitioning from familiar manual processes to AI-based solutions is evident.

Nearly all salespeople (93%) agree that training employees to improve AI skills is important to increase productivity; however, 3 in 4 salespeople (75%) also admit that their employees still prefer to use familiar tools instead of new AI solutions.

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Source: https://tuoitre.vn/tieu-thuong-tan-dung-ai-ban-hang-tren-san-thuong-mai-dien-tu-20251104203353826.htm