Promoting Vietnam's spice industry to US businesses

Ambassador Nguyen Quoc Dung emphasized that Vietnam is proud to be the third country in the world in supplying and processing spices, with an annual turnover of more than 1 billion USD.

Vietnamese Ambassador to the United States Nguyen Quoc Dung delivered opening remarks at the event.

On September 10, the Embassy of Vietnam in the United States and the American Spice Trade Association (ASTA) co-organized the event "Opening New Horizons in Trade" at the Vietnam House, Washington DC.

The event aims to promote and introduce the Vietnamese spice industry to local businesses, and at the same time connect businesses of the two countries.

The event was attended by more than 100 member enterprises of ASTA, Cocoa Coffee Association and enterprises in the import-export sector of Vietnam, representatives of the US Chamber of Commerce, US-ASEAN Business Council, US Grains Council and trade and agricultural counselors of ASEAN Embassies in the United States.

Ambassador Nguyen Quoc Dung took a souvenir photo with the American Spice Trade Association (ASTA) and the Vietnam Coffee and Cocoa Association (VICOFA)

Speaking at the opening of the event, Ambassador Nguyen Quoc Dung emphasized that Vietnam is proud to be the third country in the world in supplying and processing spices, with an annual turnover of more than 1 billion USD (2024 data).

The spice industry is promoting green production, developing raw material areas that meet the standards of major markets, demonstrating its commitment to food safety and sustainable development.

2025 is also particularly meaningful as it marks the 30th anniversary of Vietnam-US diplomatic relations, in which trade, including spices, is an important driving force.

The United States is currently one of the largest markets for Vietnamese spices, with pepper being the main product and increasing demand, opening up many cooperation opportunities for businesses of the two countries.

Guests enjoy Vietnamese pho at the event.

At the event, ASTA President Kerri Goad-Berrios thanked the Vietnamese Embassy for opening the Vietnam House for member businesses to come and exchange and connect with Vietnamese businesses and partners.

Ms. Goad-Berrios expressed her appreciation for the significance of the event, especially in the current context of unpredictable trade developments, where businesses need to expand and seek new cooperation and trade opportunities.

To help local businesses better understand the Vietnamese spice industry, the Vietnam Trade Office in the United States gave a presentation introducing an overview of the industry, prospects and cooperation opportunities.

At the same time, the Trade Office informed and invited US businesses to the Vietnam Spice and Pepper Outlook 2026 (VIPO) Conference organized by the Ministry of Agriculture and Environment in Da Nang from March 3-5, 2026.

Bac Bling singing and dancing performance attracted the attention of the attendees.

Attendees were impressed with traditional dishes using typical Vietnamese spices (beef pho, fried spring rolls, spring rolls...) and special music and dance performances at the event.

On this occasion, guests at the event received gifts from Tran Chau Group Joint Stock Company, a member of the Vietnam Pepper and Spice Association (VPSA), which are organic pepper and Vietnamese spices.

Source: https://baoquocte.vn/quang-ba-nganh-gia-vi-viet-nam-den-doanh-nghiep-hoa-ky-327413.html