
Exciting promotional tour hunting and gift giving activities at ITE HCMC 2025 - Photo: LP
According to businesses, thanks to the deep discounts, mid- and high-priced tours with departure times in the upcoming fall and winter are selling the best.
The atmosphere was lively until the last minute.
According to Tuoi Tre newspaper, at the Saigon Exhibition and Convention Center (SECC) on September 6, the booths were still packed with visitors and trading partners. Many businesses had to increase their staff to meet the needs of visitors, showing the special attraction of this year's fair.
Mr. Thi Quoc Duy - Director of BenThanh Tourist Retail Travel Center said that the number of visitors and partners doubled compared to last year, in which many international travel companies proactively booked work schedules.
"This is a positive signal, because the initiative of foreign partners proves that Vietnam is gradually becoming a trusted destination," said Mr. Duy.
Offering more than 200 autumn-winter tours with the promotion program "Welcoming golden autumn, thousands of incentives" exclusively for visitors at the fair, as of noon on Tuesday, BenThanh Tourist's retail revenue had reached about 80% compared to the entire fair last year.
Customers participating in the fair had the opportunity to hunt for discounted tours up to 5 million VND, win free travel gifts or attractive incentives from hotel services.
The company expects to exceed its targets as key markets such as Japan, South Korea and Europe continue to dominate. These are destinations that are considered suitable for its tour organization capacity and at the same time meet the increasing demand of Vietnamese tourists looking for high-quality international experiences.
Similarly, Saigontourist Group's booth was also crowded with customers coming to buy tours on the last day. At ITE HCMC 2025, Saigontourist Travel welcomed more than 100 international buyers, recording three-day revenue of over 10 billion VND. The most effective sales routes continued to be the North during the ripe rice season in the North-West, Hanoi autumn, and foreign tours to Australia, Thailand, and Japan.
"We have also launched six experiential tours from September 4 to 8, exclusively for international buyers, TikTokers and journalists from many countries, giving international partners a comprehensive and vivid view of Vietnam tourism," added a representative of Saigontourist Travel.
According to records, major travel companies have launched attractive promotions, discounts on domestic and international tours, and some businesses even apply "buy 1 get 1 free" incentives for groups of guests traveling with family or friends. Tourists not only buy tours on the spot but also receive detailed advice on schedules, destinations...

Thanh Tri flower village garden house ( Tien Giang ), "green" tourism at garden houses, ecology... are popular - Photo: VAN TRUNG
Green tourism becomes the focus
Representative of Golden Smile Travel platform, Mr. Tony Hung Tran, said that at ITE HCMC 2025, Tay Ninh introduced a series of ecological - community products such as conquering Ba Den mountain, cycling, visiting fruit gardens, as well as workshops to experience making sedge bags, rice paper, and specialty salt. This activity not only promotes local culture but also brings sustainable value when tourists make souvenirs by themselves.
In just three days, Golden Smile Travel connected more than 240 customers and partners. While domestic partners offered accommodation, restaurant and homestay services, international customers were interested in cultural experiences and handicraft products.
This business also aims to develop seasonal tourism, such as the flood season, to create a different experience and encourage visitors to come back many times.
Meanwhile, Mr. Van Tin - Brand Director of Quang Ngai Trip - said that the company has initially approached about 50 domestic enterprises and 15 international enterprises. In particular, many partners expressed interest in building tourism products on Ly Son Island and Mang Den area.
According to Mr. Tin, what international tourists are looking for in Quang Ngai is the wildness and untouched nature. This is an advantage for the locality to develop sustainable eco-tourism, avoiding following the "rut" of mass tourism.
Ho Chi Minh City affirms its position as an international tourist center
This year, in addition to ITE HCMC 2025, Ho Chi Minh City also hosts the 12th General Assembly of the Tourism Promotion Organization for Global Cities (TPO), with the theme "Shaping the future of tourism: Towards digital transformation and green transformation".
This dual event, according to experts, has raised the level of ITE HCMC, making Ho Chi Minh City the center of attention of the international tourism community.
At the TPO BEST Awards Ceremony within the framework of the program, Ho Chi Minh City was honored to receive the Tourism Marketing Award with the campaign "Find Your Vibes". The "Find Your Vibes" campaign was highly appreciated for its unique storytelling, reflecting the dual identity of Ho Chi Minh City: both rich in cultural heritage and a modern, dynamic megacity.
Source: https://tuoitre.vn/san-tour-gia-soc-trai-nghiem-du-lich-xanh-tai-ite-hcmc-2025-20250907075714016.htm






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