Previously, at the end of July, BlackPink's performance also made young Vietnamese people "faint", overwhelmed, excited with very "sweet" interactions. The girls wore Vietnamese conical hats, danced to See Tinh by Hoang Thuy Linh and said "Love you guys", "Love Vietnam" and asked "Are you guys happy?"...
There are many more examples of Korean stars ' diligence in communicating and winning over audiences when they come to Vietnam as well as other markets.
Listening to Epik High talk, Ms. Le Thu Huyen (Hanoi) said: "This kind of exchange sounds industrial but I like it." That is probably not only Ms. Huyen's opinion but also the majority of Vietnamese audiences .
When you like something, who cares if it's true or not? When you win the audience's heart, the artist has market share. Besides, what's to lose?
In Decoding Korean Cool, author Euny Hong tells how Korea conquered the world through its entertainment industry, where artists are stereotyped and treated like consumer goods from day one.
Music producers write a blueprint for the band they want, down to the smallest details like appearance, vocals, marketing campaign, before they even recruit members.
"K-pop directors always keep an eye on the overseas market, and the ability to adapt to different cultures is also part of the formula," author Euny added.
The country even has a bureau called the Pop Culture Industry Bureau and set up a $1 billion investment fund to nurture it.
So it's no surprise that many K-pop groups release music in Chinese or Japanese. For example, SNSD's Japanese song Paparazzi.
That's why when Korean stars come to Vietnam, one person after another group repeats the same old communication formula and the audience still gets hooked.
Because behind the cultural diplomacy is actually a mature, complete and most attractive entertainment industry machine at the present time. From performance skills, appearance... to greetings and speech.
Tuoitre.vn
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