NDO - After successfully positioning the "national car" VF 3 as for stylish and cool individuals, Ms. Duong Thi Thu Trang, Deputy General Director of VinFast Global Sales, also revealed the strategy to develop a specialized Green car line for the service segment and the plan to consolidate VinFast 's No. 1 position in the market by 2025.
Ms. Duong Thi Thu Trang, Deputy General Director of VinFast Global Business, said that there will soon be a Green car line for the service market.
"We will soon introduce the M-Green model, a slightly more compact model than the VF 3 and at a significantly cheaper price. "M" here means "mini", this is a product designed to serve the service business customer group, such as taxi drivers or technology ride-hailing platforms," said Ms. Duong Thi Thu Trang.
The special feature of M-Green is the ability to optimize input costs, operating costs, and design to suit the travel needs of the service market. In addition to M-Green, Ms. Duong Thi Thu Trang said that VinFast also positions the Green line of cars as a specialized choice for transportation services, including future models such as LimoGreen - a 7-seat electric MPV model serving the needs of high-end service cars.
According to her, VF 3 and M-Green are both small cars with affordable prices, but the positioning and purpose of the two car lines are completely different. While VF 3 is positioned as a stylish, cool and convenient personal car, suitable as a second car for the family, or as a first car for young people, M-Green was researched and developed to optimize for specialized service from the beginning, so it will bring higher economic efficiency.
"VF 3 has its own character, positioned as a stylish and convenient personal vehicle. Our goal is that VF 3 will be a national vehicle to popularize electric vehicles to the masses, an interesting vehicle that shows the owner's personal lifestyle, and M-Green will be a friendly and effective friend of all service drivers," said Ms. Duong Thi Thu Trang.
According to Ms. Duong Thi Thu Trang, each VinFast product has its own positioning, optimized according to the customer group. With outstanding colors and unique design, VF 3 will always be the stylish and individual center of attention on the street, a part of the lifestyle. As for M-Green, it will certainly become a national car model but for drivers and the transportation service market.
In 2024, besides the impressive sales record of VF 3, other VinFast electric car models all made very strong impressions, helping VinFast become the number 1 car company in the market.
"VinFast's biggest goal in 2025 is to maintain its No. 1 position and increasingly leave its competitors behind in the Vietnamese market. In the international market, we expect to become a popular electric vehicle brand in key markets such as North America, Europe, and Southeast Asia," said Ms. Duong Thi Thu Trang.
"We are constantly researching and developing breakthrough products that bring outstanding value to customers. With an experienced team and long-term strategy, I believe that VinFast will realize these goals," Ms. Duong Thi Thu Trang confidently said.
VinFast is stepping up investment in its distribution network, charging infrastructure and after-sales services in international markets. At the same time, VinFast is also cooperating with leading partners to develop advanced technologies, aiming to make its products not only competitive but also leading in the global electric vehicle segment.
Source: https://nhandan.vn/sau-khi-bien-vf-3-thanh-xe-dien-quoc-dan-vinfast-he-lo-dong-xe-chuyen-dich-vu-post847411.html
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