ShopeeFood 'scores' in the food ordering market by integrating livestream into user experience

In the digital age, ordering food online is not just about selecting and paying for orders, but today's users, especially young people, are expecting more diverse and unique experiences. ShopeeFood's integration of livestream into the food ordering experience helps users access food in a lively, authentic and highly entertaining way. At the same time, this is also an opportunity for sellers and brand partners to get closer to consumers, contributing to promoting sustainable growth on the familiar orange food ordering app.

ShopeeFood Livestream: Upgrade the food ordering experience for users

These live broadcasts bring viewers a visual journey of discovering delicious food through the introduction and sharing of real feelings by the guest cast as well as a new and interesting interactive entertainment space.

The first livestream session took place on January 12, titled "Idol Len Deal - Tet Super Relaxation" lasting 9 hours with the participation of 31 brands and a series of exclusive discounts, attracting 4.1 million views and selling nearly 60,000 cups of milk tea.

Not stopping there, after the livestream marathon session on April 19, ShopeeFood recorded a total of 32 million user interactions with 3 livestream sessions. Notably, the average number of new users increased by 30% compared to normal days without livestreams. Notably, through the livestream marathon series, users saved more than 2 billion VND thanks to a series of attractive discount vouchers worth up to 500,000 VND along with many other exclusive offers.

The "specialty" of ShopeeFood marathon livestream sessions is full of delicious dishes, countless promotions and unlimited interactive entertainment.

Minh Tu, an office worker in Ho Chi Minh City, shared: "At first, I was just curious to watch ShopeeFood's livestream because idol Kay Tran participated. I was lucky enough to get a great discount voucher. I can enjoy delicious food at a discount price and interact with my idol. This is truly a great online ordering experience."

ShopeeFood Livestream: Expanding the "map" of delicious dishes, supporting development partners

In addition to the new interactive entertainment element, ShopeeFood is constantly expanding its portfolio of brand partners and sellers to bring users a more diverse and rich "map" of delicious dishes. Through this, ShopeeFood also acts as a bridge to help partners get closer to the platform's user base.

Specifically, in addition to closely cooperating with "big guys" in the F&B industry such as Phuc Long, Domino's Pizza, Lotte Mart... ShopeeFood also proactively brings brands that are loved by the online community such as Soft Sticky Rice, The 350F, Ba Chau Channel - Salmon Soy Sauce... to livestream and receive support from users.

Soft Sticky Rice and Mrs. Chau's Canal - Salmon in Soy Sauce are among the new brands joining the ShopeeFood livestream race and have initially achieved impressive results.

Specifically, when participating in the livestream marathon on March 15, "big guys" like Lotte Mart recorded a 4-fold increase in the number of orders and "newbies" like The 350F also received a 9-fold increase in traffic to their booth on ShopeeFood compared to the average daily. In addition, in the livestream session on April 19, Ba Chau Channel - Salmon Soy Sauce achieved a 4-fold increase in the number of orders sold. This is a positive signal for brands that are already popular on social networking sites and are now "encroaching" on food ordering applications and joining the livestream "race".

Contributing to the impressive numbers for the livestream marathon series is also an optimal operating system and smooth coordination with brand partners.

At the same time, behind the success of these "long-term" livestream chains is a tightly organized and optimized operating system. Accordingly, with the soaring demand for orders during the livestream broadcast, ShopeeFood still ensures effective order processing thanks to the flexibility in coordinating the driver team and the smooth coordination with seller partners.

From innovative efforts in approaching customers via livestream, expanding the network of quality partners, to optimizing the operating system, ShopeeFood is showing a strong commitment to comprehensively improving the user experience. With the digitalization context, ShopeeFood will continue to promote livestream activities in the coming time with many breakthrough improvements, promising to bring different and attractive experiences when enjoying delicious food, hunting for attractive promotions and having endless moments of entertainment!

Source: ShopeeFood

Source: https://phunuvietnam.vn/shopeefood-ghi-diem-tren-thi-truong-dat-mon-nho-ket-hop-livestream-vao-trai-nghiem-nguoi-dung-20250425133828132.htm