Crowds of customers come to experience, play games and receive gifts at Eximbank experience space - Photo: VAN TRUNG
The Cashless Day 2025 event is not only a technology playground, but also inspires changes in Vietnamese consumption habits in the digital age.
Eximbank: Diverse digital financial experiences
At Eximbank's experience space, hundreds of visitors visit every hour to experience products, receive incentives and participate in interactive activities.
Ms. Nguyen Thi Quynh Diem (Binh Thanh District resident) shared: "I had heard about Soundbox but did not have a clear picture. When I came to the booth and was guided enthusiastically by the staff, I found this to be a very useful tool, easy to use for a small store like mine."
Meanwhile, Nguyen Trong Nghia (23 years old) said: "I just opened a nice account number and received an UrBox voucher, so it's very convenient. I also like the way Eximbank combines interactive games, which are both fun and easy to access."
Customers experience financial technology at Eximbank's experience space - Photo: VAN TRUNG
To encourage users to experience, Eximbank representative said that they have launched a promotion to give away 800 UrBox vouchers worth 50,000 VND to customers who perform one of three activities: register and activate Eximbank EDigi for the first time, open online savings on the EDigi application or experience the Soundbox device.
In addition, visitors also have the opportunity to receive Nguyen Kim gift vouchers when leaving information to consult on opening a credit or debit card, with a total of 170 vouchers, divided into two levels of 100,000 and 300,000 VND. The vouchers are valid until August 31, 2025.
Not stopping at financial products, Eximbank also organized a "check-in" minigame at the booth with gifts such as helmets, raincoats, umbrellas... Customers just need to take a photo, post publicly with 5 program hashtags to receive gifts.
Bringing AI into finance, connecting users through digital interactions
Visitors experience interactive games and receive gifts at the Momo booth - Photo: THANH HIEP
Participating in the event for many years, MoMo continues to bring its technological mark with the product AI Money - a financial assistant applying artificial intelligence, part of the comprehensive financial ecosystem that MoMo is building. This is a tool to support users in managing spending, saving, credit and investing in an easier, more transparent and effective way.
According to Ms. Le Thi Khanh Linh - a consultant at the MoMo experience counter, AI Money, although recently launched, has attracted great attention at the event: "We want users to have the opportunity to directly experience features that are still quite new on the market, so that they can clearly see the practical benefits of financial technology".
Many souvenirs for visitors at SHB 's experience space - Photo: THANH HIEP
Saigon - Hanoi Commercial Joint Stock Bank (SHB) also left a strong impression with the introduction of the SHB SAHA digital banking application - a key product in the digital transformation strategy. The application brings convenient experiences, quick operations and ensures information security in all transactions.
"We want to affirm that digital banking is the future, and SHB SAHA is a solid step on that journey," emphasized Mr. Tran Minh Khue, SHB representative.
At the experience space, SHB organizes account opening activities with gifts, and arranges an area to experience practical applications through interactive games.
Pharmacity accompanies health care throughout the festival
Visitors who register for the Pharmacity application receive free water and have their bone density measured with specialized equipment - Photo: THANH HIEP
Pharmacity Pharmacy's booth at the 2025 Cashless Festival attracted a large number of people thanks to its friendly space and a series of practical health care activities. Many people experienced the free bone density measurement service for the first time and received in-depth advice from Pharmacity's team of pharmacists and medical staff.
The atmosphere in this area became more exciting when thousands of bottles of cool water and hand fans were handed out to attendees, bringing comfort in the hot weather, spreading the image of a close and dedicated pharmacy.
A special highlight was the experience of shopping for healthcare products via the VNeID application - the national electronic identification platform. Pharmacity team directly supported people in the operations, received incentives after the transaction, contributing to promoting digital transformation and bringing digital healthcare utilities closer to the community.
Source: https://tuoitre.vn/soi-dong-cong-nghe-tai-chinh-giua-trung-tam-tp-hcm-20250614210739073.htm
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