Decades ahead vision and what makes TH true MILK's position in Vietnam

Dang Kim Son, former Director of the Institute of Policy and Strategy for Rural and Agricultural Development, recalled that when TH decided to develop a dairy farm - with the aim of proactively producing clean, fresh milk products, with a closed process, many experts, including him, also felt that the plan was impossible. After more than 15 years, Mr. Dang Kim Son was surprised to say: "TH's appearance has pushed other businesses in the dairy industry to "do it for real". Up to now, for TH to achieve nearly 45% of the fresh milk market share in Vietnam, and the market has nearly 60% of liquid milk products being fresh milk (compared to 8% in 2008 - the time when TH started making clean fresh milk), it is a revolution, a revolution that changes the livestock industry, changes the thinking of consumers, a revolution in the management methods of functional agencies and the investment determination of businesses". From the position of a "newcomer" in the dairy industry, after just over a decade, TH true MILK has become a National Brand, leading the market in the fresh milk segment with a market share of up to 45%, thanks to key factors. Pioneering vision decades ahead 1. Pioneering the application of high technology in concentrated dairy farming according to a closed production chain "from pasture to glass of milk", creating a revolution in clean fresh milk in Vietnam Implementing the High-Tech Dairy Farming and Milk Processing Project worth 1.2 billion USD since 2008, TH Group has pioneered in building a production chain applying the world's leading technologies, a closed process "from green pastures to clean glasses of milk" and practicing circular economy. In 2015, TH made its mark with the largest high-tech dairy farm in Asia; by 2020, it continued to achieve the record of the High-Tech Concentrated Farm Cluster with the largest closed production process in the world certified by the World Records Union. Currently, TH's dairy herd is nearly 70,000 cows. The dairy project has expanded to many provinces across the country. In particular, TH has reached the world with a dairy project in the Russian Federation with a total investment of 2.7 billion USD. 2. Pioneering in clearly stating the origin of input materials on product packaging - the most important factor that makes up milk quality Ms. Thai Huong and TH Group have proposed that businesses must clearly state the origin of input materials on product packaging - the most important factor that makes up milk quality. For its part, TH is the leading business in Vietnam that is allowed to state on its packaging "fresh, clean milk". 3. Pioneering in making recommendations to make the Vietnamese milk market transparent TH once recommended: Enterprises must clearly state the origin of input materials on product packaging; Authorities need to review, inspect and classify dairy products circulating on the market and strictly handle violations. Choose the difficult path, invest "hugely" for sustainability in the future 4. Pioneer in the green path - sustainable development From the very first day of establishment, TH has determined the path of sustainable development, even though this is an expensive path. Labor Hero Thai Huong always advocates choosing to invest in leading modern technologies and machinery to ensure sustainable development through a closed, circular process. 5. Pioneering the development of organic fresh milk by converting dairy cows to organic farming right on the land of Vietnam TH organic dairy cows are raised according to the European organic standard "4 no - 1 good". "4 no" includes: no pesticide residue and synthetic fertilizer; no growth hormone; no antibiotics; no genetically modified ingredients. TH also has pastures certified by Union Control - an international organic certification unit - to meet European and American organic standards since October 2016. TH's microbiological fertilizer factory processes waste from the farm into organic fertilizer and then returns it to the fields. Organic dairy cows at TH farm are treated with herbs and acupuncture, minimizing the use of antibiotics. 6. Being the first Vietnamese enterprise to be granted an official export code for fresh milk to the Chinese market In October 2019, TH became a pioneering Vietnamese enterprise, being granted an official export code for fresh milk to the Chinese market. In February 2022, with the signing of a Memorandum of Understanding with HAO Mart - Singapore's leading retail supermarket system, TH Group continued to expand the market for dairy and clean food products in Asia. TH true MILK was honored with many high awards in the international arena, including the Gold Award at the WorldFood exhibition held in Moscow (Russia) for many consecutive years (from 2015-2019); Other awards for excellent products and for health at Gulfood Dubai, Stevie Awards (2018, 2019), Asia-Pacific International Quality Award (GPEA)... Aspiration For Vietnamese Stature 7. TH School MILK is the first product to meet the standards of fresh milk for schools according to Decision 5450/QD-BYT, confirmed by the Ministry of Health to be effective in improving nutritional status and micronutrients in children. Since 2013, Ms. Thai Huong has directed TH Group to initiate and implement the School Milk Program with scientific clinical research, fighting for milk products brought to schools to meet the standards of raw fresh milk and milk processing. On September 28, 2016, the Ministry of Health issued Decision No. 5450/QD-BYT on Temporary Regulations on fresh milk products serving the School Milk Program, emphasizing that the type of milk used in the Program is fresh milk. TH Group has been on this path for a long time - becoming the pioneer for standard fresh school milk glasses, this is a step forward in Vietnam's legal system on health care and stature, physical strength, and intelligence of the young generation, the future of the country. 8. Pioneer in building the Vietnamese Nutrition Project, accompanying major programs and projects on school health Over the past 15 years, TH Group has continuously accompanied the Government, the Ministry of Education and Training and related agencies and organizations to develop and implement projects on healthy nutrition, especially school nutrition and school health. All aim to improve the physical strength of the future generation, contributing to the national strategy on the development of children's physical condition and stature. Many experts have also spoken out about the need for food when brought to schools to have strict standards and regulations for the health and stature of Vietnamese people. Because investing in physical and mental development is developing the race of the nation, investing in sustainable development of national strategic nature.

Minh Xuan