Creating a new tourism brand

After the merger, Can Tho city now has a very rich and diverse tourism resource, which is an opportunity for development in the coming time. Instead of being "nailed" as a river city, Can Tho now has many eco-tourism areas such as: Lung Ngoc Hoang, coastal areas - mangrove forests...

Foreign tourists visit Cai Rang floating market, Can Tho .

The unique cultural features of the Khmer and Chinese people also contribute to increasing the diversity, richness and attractiveness of local cultural and spiritual tourism .

Recently, tourism and travel companies have organized many surveys, researches, and re-evaluates Can Tho's tourism resources and products. This evaluation aims to promote strengths, limit weaknesses of tourism in each region, maximize diversity, find ways to combine locations, build tours, and sightseeing routes suitable for the current Can Tho city. Many ideas for developing tourism products have been formed. Instead of single tours such as visiting floating markets, Son islet, orchards, etc., businesses have combined river cities, ecological regions, seas, and spiritual culture. Can Tho city authorities are gradually upgrading tourism infrastructure, completing traffic routes not only by road, but also by river and sea. This will be an opportunity for tourism resource regions to connect with each other more easily.

With the existing advantages, Can Tho can completely aim to become the tourism center of the Mekong Delta. However, according to many experts: To take advantage of the diversity, combine tourist areas to build tours and routes to attract tourists... there are still many things that the locality needs to make efforts to overcome. The most difficult thing is still the connecting infrastructure. Currently, the traffic routes leading to eco-tourism areas such as Lung Ngoc Hoang, Tran De estuary, mangrove forests... are still quite small and narrow, causing tourists to spend a lot of time traveling. The waterway transport system has not been exploited effectively, lacking river tourism routes connecting regions. Not to mention, the current tourism products in Can Tho have not really created a difference or novelty. For many years, they have mainly relied on the available resources such as rivers, gardens... while new types such as forest, sea, cultural tourism... have not been invested properly. Human resources for tourism in Can Tho are always an inherent weakness, so it will be very difficult to deploy diverse tours and routes, which require human resources to have skills and understanding of geography, history and culture. Local tourism promotion and advertising work still needs a systematic strategy to introduce Can Tho as a diverse destination after the merger.

To build a new and attractive tourism brand, Can Tho needs to deploy many synchronous solutions. In particular, inter-regional transport infrastructure, especially routes to tourist destinations, needs to be invested more. The city needs to soon build a comprehensive tourism map, clearly identify key areas and key products, and avoid duplication of exploitation. It is extremely necessary to perfect the coordination mechanism between agencies and enterprises to unify infrastructure-services-promotion to effectively utilize the diversity of resources. It is necessary to focus on training, skills, expertise, and knowledge for the team of tourism workers...

Local authorities should have mechanisms to encourage people to participate in developing experiential tourism models. Most importantly, tourism development must go hand in hand with environmental conservation and preservation of local cultural identity. Businesses should be encouraged to invest responsibly and limit projects that affect the natural ecosystem. Only then will diversity be sustainable...

HOANG PHAN

Source: https://nhandan.vn/tao-dung-thuong-hieu-du-lich-moi-post921541.html