Vietravel Group officially topped out the Hue Tourism Complex Plaza project - A new symbol of high-end tourism in the ancient capital of Hue

Hue, March 15, 2025 - Vietravel Group, a pioneer in the tourism and travel industry in Vietnam with 30 years of experience, officially held the topping-out ceremony of the Hue Tourism Complex Plaza project. This is an important milestone in the strategy of developing a high-end tourism ecosystem, affirming the commitment to enhancing the experience of domestic and international visitors when coming to the ancient capital of Hue - a heritage city rich in cultural identity.

The event took place with the participation of representatives of the People's Committee of Thua Thien Hue province, local departments, strategic partners, the Board of Directors of Vietravel Group and representatives of press agencies, marking Vietravel's solid progress in its strategy to develop a high-end tourism ecosystem. At the same time, this event also opened a new era for the tourism and service industry in Hue, contributing to making the ancient capital a leading destination in the region and the world.
Hue Tourism Complex Plaza - New symbol of luxury tourism
As a key project of Vietravel in the Central region, Hue Tourism Complex Plaza is located at the intersection of Nguyen Hue - Le Loi, right in the busiest tourist, cultural and commercial center of Hue city. With its strategic location, the project has convenient connection to heritage sites and prominent attractions such as Hue Imperial City, Truong Tien Bridge, Hue Railway Station, and is adjacent to two 5-star hotels, Azerai La Residence and Silk Path Grand Hue Hotel.
With a total floor area of ​​up to 5,474 m², including 6 floors above ground, 2 basements, and a system of 15 - 19 commercial booths, the project is designed according to international standards, harmoniously combining the luxurious neoclassical architectural style and the traditional culture of the ancient capital. Hue Tourism Complex Plaza is not only a high-class shopping - entertainment - culinary space, but also a cultural experience center, where the quintessence of Hue heritage converges with Royal Court Music, Ao Dai performance, lion dance art and unique cultural activities.
Comprehensive service ecosystem - Creating new standards for Hue tourism
The birth of Hue Tourism Complex Plaza is an important part of Vietravel's strategy to expand its service ecosystem. More than just a commercial center, this project is positioned to become a high-end experience destination, a place that brings together elite services for domestic and international tourists:
- Luxury shopping space : Providing a chain of retail stores from local to international brands, bringing a classy shopping experience.
- High-class restaurant - cafe chain : A place where the quintessence of Hue cuisine converges, from royal dishes to street food, helping visitors fully explore local flavors.
- Rooftop bar & entertainment space : A classy relaxing space with a panoramic view of Hue city, offering unique experiences.
- Cultural experience center : Organizes cultural events, art exhibitions and traditional performances.
- Comprehensive travel services : Tourist support systems such as tourist information centers, tour booking services, and translation support help make the trip easier and more complete.
This is the "All-in-One Destination" model, where visitors not only come to visit but also enjoy high-class services, experience complete culture, and immerse themselves in the heritage space in a modern complex.
Pioneering in shaping the future of Vietnam tourism
The topping out of Hue Tourism Complex Plaza is not only an important milestone in the process of realizing Vietravel's long-term vision, but also demonstrates the group's strong commitment to shaping the future of Vietnam's tourism industry. With the advantage of 30 years of experience, Vietravel constantly innovates and expands its service ecosystem, bringing customers classy and unique experiences.
Mr. Nguyen Quoc Ky - Chairman of the Board of Directors of Vietravel Group, emphasized: " Hue Tourism Complex Plaza is not only a tourism real estate project, but also part of the strategy to elevate Vietnam's tourism to a new level. We wish to create an international destination, where visitors can fully enjoy the beauty of Hue's heritage in a luxurious and classy space. This is Vietravel Group's long-term commitment to developing sustainable tourism, while contributing to the local socio-economic development ".

Hue Tourism Complex Plaza is a clear demonstration of Vietravel's long-term strategy in creating high-quality destinations, aiming to elevate Vietnam's tourism and integrate with the world's high-end tourism trends. The project is expected to be completed and officially put into operation, opening a new chapter for Hue tourism, while contributing to affirming Vietravel's position as the leading tourism group in Southeast Asia.
Vetravel Group - 30 years of pioneering in creating the future of Vietnam tourism
Over three decades of establishment and development, Vietravel Group has affirmed its position as the leading travel group in Vietnam, pioneering in building a comprehensive tourism ecosystem, fully meeting the needs of domestic and international tourists. With a network of branches across the country and representative offices in many countries, Vietravel is constantly expanding its influence, bringing the Vietnamese brand far and wide on the world tourism map.
Possessing a diverse portfolio of services from travel, aviation (Vietravel Airlines) to tourism real estate, Vietravel pioneers in creating breakthrough tourism models, bringing experiences worthy of high class. Each project of Vietravel not only serves the tourism needs but also lays the foundation for the sustainable development of the industry, raising Vietnam tourism to international standards.

The Hue Tourism Complex Plaza project is a vivid demonstration of that strategic vision - a new symbol of luxury tourism, where cultural heritage and modern lifestyle intersect. This is not only a destination, but also an important milestone in the journey to position Vietnam as a leading destination in the region, gradually approaching the standards of world-class tourism centers.
Vietravel is committed to continuing to innovate, pioneer, and create sustainable values, constantly improving the experience of tourists, contributing to building a prosperous, professional, and internationally-comparable Vietnamese tourism industry.

Source: https://www.vietravel.com/vn/nhat-ky-vietravel/tap-doan-vietravel-chinh-thuc-cat-noc-du-an-hue-tourism-complex-plaza-bieu-tuong-moi-cua-nganh-du-lich-cao-cap-tai-co-do-hue-v16778.aspx