Thai Nguyen: The tourist season "awakens"

On a beautiful tea field in Thai Nguyen . Photo: TL

Impressive Numbers: The Mark of Innovation

Statistics from the Department of Culture, Sports and Tourism of Thai Nguyen show a record number: nearly 1,030,000 visitors from April 11 to May 4, 2025, with 235,000 visitors flocking in the 5-day holiday of April 30 - May 1, an increase of nearly 59% over the same period last year. Tourism revenue reached nearly 1,050 billion VND, demonstrating the achievements of the journey of quiet and persistent innovation over the past many years.

"We do not simply pursue quantity. The top priority is to create memorable and sustainable experiences for tourists" - Mr. Nguyen Tung Lam, Head of Tourism Management Department (Department of Culture, Sports and Tourism), shared, explaining the reason why tourism products associated with tea culture, historical relics and community tourism are invested in systematically.

Thai Nguyen attracts domestic and international tourists.

With the message "Experience the land of tea with its rich identity", the 2025 tourism season opens with a series of diverse activities: From hot air balloon performances in the sky, "city tours" to explore the rhythm of city life, to community tours at Thai Hai stilt house village, Tan Cuong tourist village and "Steel Land Journey" at the relic of Company 915.

The 2025 tourist season opens with a series of diverse activities.

The special highlight lies in the "one-day" and "two-day-one-night" experience tours that not only take visitors to the destination, but also lead them on an emotional journey, where historical stories are recreated and cultural life is revived. Activities such as drying tea, carrying a basket, and enjoying tea in the national cultural space have become exclusive "emotional specialties" of the Tea Land.

Awaken potential, sublimate identity

A strategic breakthrough is the Thai Nguyen Tourism Association's cooperation with travel agencies in Hanoi to operate the Hanoi - Thai Nguyen tourist train, creating a meaningful nostalgic journey. "The train journey is not simply a means of transportation, but a journey back to memories." - Mr. Do Trong Hiep, Chairman of the Thai Nguyen Tourism Association, emphasized - "Especially for Thai Nguyen people working in Hanoi, this is how we "awaken" their love for their homeland, nurturing domestic tourism through emotional connections".

The Hanoi - Thai Nguyen tourist train is a breakthrough in this year's tourist season.

The launch of Thai Nguyen - Hanoi Tourism Association promises to become a strategic bridge, leading quality visitors from the capital to the land of tea, expanding the market and enhancing the local tourism brand.

Bustling tourism in Thai Nguyen.

Thai Nguyen's 2025 tourism stimulus program has officially launched with the active participation of the business community. Incentive packages, free experiences and service discounts are widely announced on the smart tourism system mythainguyen.vn, deploying 3D VR virtual reality for destinations, developing an electronic booking system; integrating AI, Big Data to personalize itineraries and optimize tourist experiences with digital platforms managed by the Tourism Promotion Center.

Thai Nguyen tourism is increasingly innovative and developed thanks to the combination of tourism products and science and technology.

"From now until the end of the year, we will continue to innovate products, upgrade infrastructure and train high-quality human resources. Our goal is to develop tourism into a key economic sector, closely linked to identity, environment and sustainable development," Mr. Do Trong Hiep affirmed.

"Thai Nguyen does not lack scenic spots, history or unique products. The problem is just awakening the potential in the most suitable way." - Mr. Nguyen Tung Lam confided. And, Thai Nguyen is doing that: From the fragrant cups of tea in the early morning, the soulful Then singing in the villages, to the trains bringing people far from home back to the land of "The Capital of the Thousand Winds".

Thai Nguyen tourism is changing strongly - rich in identity and full of inspiration, ready to welcome visitors to explore the quintessential values of the famous tea land.

Source: https://baothainguyen.vn/van-hoa/du-lich-thai-nguyen/202505/thai-nguyen-mua-du-lich-thuc-giac-63b31cb/