In the current wave of digital transformation and approaches to heritage, visitors can "touch history" through interactive technology. Therefore, museums cannot remain static cultural institutions in a world rapidly changing due to technology and the ever-increasing demands of the public for immersive experiences. Digital transformation, digital technology , and the trend towards personalized experiences are fundamentally altering how museums operate, engage with the public, and organize their exhibits.
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Museums need to change their content displays to enhance the visitor experience. |
In fact, many museums in Vietnam have been gradually changing. The Vietnam Fine Arts Museum is one of the pioneering institutions in applying digital technology to its exhibitions and public services.
With solutions such as multimedia auto-narration software (iMuseum VFA), 3D tours, and online exhibition spaces (VAES), the museum has provided visitors with more immersive and engaging experiences. Without the need for tour guides, visitors can easily select their preferred language and access information through images, audio, and video right in front of the artworks. Even those not physically present at the museum can "stroll" through the exhibition rooms and learn about Vietnamese art throughout different periods.
Nguyen Van Ha, a student in the Literature specialized class at the High School for Social Sciences and Humanities (Vietnam National University, Hanoi), shared: "Technology makes art more accessible and vibrant. Not only can I admire artistic creations, but I also gain a deeper understanding of the history, style, and inspiration behind each exhibited work."
According to Mr. Nguyen Anh Minh, Director of the Vietnam Fine Arts Museum, digital transformation is not only a way to keep up with trends but also an opportunity to spread heritage to a wider audience, especially the younger generation. The vibrancy of digital exhibition spaces has contributed to bringing heritage closer to modern life.
In the context of mainstream technology, many museums have been applying technology to their exhibition and educational activities. The National Museum of History combines artifacts and 3D projection technology, creating historical depth for each theme. The Vietnam Museum of Ethnology leverages its strengths in outdoor exhibitions, combining them with lively demonstrations of the customs and traditions of ethnic communities.
In localities such as Ho Chi Minh City, Quang Ninh, Dien Bien, Da Nang, etc., museums are also proactively digitizing their archives to expand accessibility, implementing QR codes to introduce artifacts, and developing virtual tours with multilingual explanations.
Technology does not diminish the original value of artifacts but contributes to telling stories in a more engaging way. Solutions applying virtual reality (VR), augmented reality (AR), 3D modeling, interactive devices, digital maps, etc., are creating "smart museums," gradually bringing the public closer to heritage.
However, digital transformation in museums is not just about incorporating technology into exhibits; it requires a shift and innovation in operational thinking, methods, and technology.
Currently, most museums in our country are facing difficulties due to a shortage of specialized human resources, limitations in technological infrastructure, and insufficient investment budget. Many still maintain a traditional, one-way exhibition model, primarily displaying artifacts with static information boards, lacking interactivity and storytelling capabilities.
Meanwhile, public demand, especially among young people, is shifting towards seeking richer, more vibrant, and multifaceted experiences. Therefore, digital transformation in museums is essential to prevent them from becoming outdated and to contribute to changing societal perceptions of museums. This is also the time for museums to reinvent themselves, not just as places to preserve and display the past, but as centers connecting knowledge, creative spaces, education, and interdisciplinary interaction between culture, technology, education, and tourism…
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Digital transformation is giving rise to smart museums. |
For digital transformation to be effective, museums need systematic and long-term investment from the government and society, along with mechanisms that promote interdisciplinary cooperation.
Museum staff also need to get involved, being tech-savvy, contributing to making museums dynamic and modern cultural institutions. Along with that, the development of artificial intelligence and vast databases will support the personalization of the visitor experience, from content suggestions to explanations… Each innovative museum is another cultural meeting point, where young people learn about national history through a modern lens and visitors access the essence of Vietnamese culture through user-friendly technology.
Source: https://nhandan.vn/tham-quan-bao-tang-thoi-cong-nghe-so-post880568.html
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