E-sports accompanies spreading Vietnamese cultural identity among the young generation

VTV.vn - The MOU signing ceremony between VTC Intecom and VIRESA on November 3, 2025 marks a new turning point in the development of Vietnamese e-sports.

The signing ceremony was held under the witness of Deputy Minister of Culture, Sports and Tourism - Mr. Ho An Phong, Director of the Department of Physical Training and Sports - Mr. Nguyen Danh Hoang Viet and Director of the Department of Radio, Television and Electronic Information - Mr. Le Quang Tu Do, accordingly, the two sides agreed to coordinate in developing the Audition sport in the national and regional competition system, including organizing competitions at the 33rd SEA Games in Thailand in December 2025, implementing the selection and training of athletes, as well as promoting community movements in Vietnam. The event not only has professional significance in the field of eSports but also suggests a new direction: developing eSports in parallel with spreading Vietnamese cultural identity in the lives of young people.

The right direction of cultural strategy in eSports

The inclusion of Audition in the 33rd SEA Games competition brings value beyond the framework of sports. Audition is a digital cultural phenomenon, associated with many generations of young Vietnamese people through music , fashion and a vibrant community of players. When a digital cultural product bearing the Vietnamese mark is represented in the regional arena, it is not only a recognition of the technique and organization of the competition, but also an affirmation that the image of Vietnam can be strongly conveyed through the methods of the new era.

With this cooperation, eSports is not only developed in a professional direction, but also placed in a direct relationship with cultural missions. Gamers are no longer just competitors, but are seen as representatives of the image of Vietnamese youth - dynamic, creative and confident in integration.

Vietnamese culture is present in the digital space of young people.

In the context of digitalization of life, culture no longer exists only in traditional institutions but is moving strongly into the online space. Young people form their awareness and identity through the environments they interact with every day: social media, music, movies and games. Therefore, if culture is to continue to be alive, it must be present where young people are.

Details imbued with Vietnamese culture in Audition.

The transmission of Vietnamese culture through games creates a soft and effective way of reception. Stories, images and community spirit can be recreated in games in a close and unforced way. Players approach cultural heritage not through lectures but through experiences, emotions and direct participation. This is a form of cultural transformation suitable for a generation that emphasizes interaction and personal experiences.

eSports becomes a channel of integration but not dissolution

Bringing Audition to the 33rd SEA Games arena means that Vietnam's image is exposed in an international context. Vietnamese youth are not only competing to win achievements, but are also participating in shaping the region's view of Vietnamese digital culture. eSports here is both a channel of exchange and a means to confidently affirm Vietnam's position and identity.

This journey shows that Vietnamese culture does not stop at preservation, but is being renewed, recreated and continues to live through modern means. Cultural identity is therefore not limited to traditional forms, but is expanded according to the creative flow of the young era.

Currently, the Vietnamese Audition team is ready to attend the departure ceremony of the Vietnamese Sports Delegation. The event is to prepare for the upcoming 33rd SEA Games. The members show great determination to bring the best results for the country.

Hope for the future of digital culture development with eSports

The MOU signing event between VTC Intecom and VIRESA has set an important vision: to build e-sports not only for the purpose of competition, but also with the mission of spreading Vietnamese culture in the digital age. When Audition participates in the SEA Games, what is spread is not only talent or competition skills, but also the image of a youthful, confident and rich-in-identity Vietnam.

Developing eSports is therefore not only developing a creative industry, but also developing Vietnamese people and culture in the integration era. E-Sports is not only a technical game, but is becoming a space to preserve and express Vietnamese identity in the language of the new generation.

Source: https://vtv.vn/the-thao-dien-tu-dong-hanh-lan-toa-ban-sac-van-hoa-viet-trong-the-he-tre-100251113152518638.htm