The folk performing art of Then singing is not only beautiful because of its melodies and musical instruments, but it is also attractive because of its unique artistic values and the integration of spiritual values that need to be studied to create a tourism product that is meaningful to the socio -economic development of the locality.
At the workshop "Preserving and promoting Then performance in the context of community tourism development in Binh Lieu district, Quang Ninh province" organized by Binh Lieu district in coordination with the Institute of Vietnamese Studies and Development Sciences , Hanoi National University in May 2024, Dr. Nguyen Thanh Nam, Hanoi University of Culture, said: The Then of the Tay people is not only unique because of the ritual Then but also has the appearance of Then literature and art, giving Then a new look, creating interesting things in Then. Then is given new lyrics by artisans, improved music for easy practice in life and performance on stage. The content reflects the activities, emotions, and breath of life of the people associated with the nature of the mountains. Then literature and art is used to satisfy the need for enjoyment, for exchange between localities. And this form of Then is feasible in exploiting performing arts in community tourism.
A cultural product that can be exploited for tourism activities needs to pay attention to factors such as uniqueness and openness . Openness is reflected in the ability to adjust products. When put into use for tourism activities, Then Tay, in addition to maintaining its core values, must be able to change and adapt to specific circumstances (such as changing the performance space or adjusting the way the performance is organized...).
According to Dr. Nguyen Thanh Nam, for Tay Then art, after determining the possibility of being developed into a tourism product, an important task is to develop a long-term program to comprehensively manage the exploitation process for tourism activities. This work needs to be carried out carefully to ensure that bringing cultural products to tourists is done sustainably and effectively. These programs need to take into account market consumption trends, the impacts of tourism activities on cultural products, management activities and resources needed for exploitation as well as the overall socio-economic efficiency of the exploitation process... Right from the process of planning to develop tourism products, it is necessary to calculate the infrastructure serving tourism for community tourism, the system of cultural houses, community houses, and art performance spaces. To effectively exploit Tay Then tourism products, it is necessary to include these products in main tourism routes, community tourism, cultural experience tourism, and border tourism.
Training and developing human resources to perform Then singing is a key step in the process of building tourism products. In Binh Lieu, there are currently Meritorious Artists Luong Thiem Phu, Hoang Thiem Thanh, Hoang Thi Vien and Mining Artists Ha Thi Ngoc, Dang Van Sau, Chu Van Thung who have taught Then singing to hundreds of Tay students at clubs. This human resource needs to be equipped with knowledge about tourism and culture. In fact, art clubs have contributed significantly to preserving and promoting the value of traditional Then singing.
At a larger level, localities with a large population of Tay ethnic people need to continue to improve policies for developing community tourism products associated with preserving and promoting cultural values. From there, build and replicate many good models and effective methods to widely spread awareness among the people about preserving and promoting cultural values, and at the same time, through cultural tourism activities, create resources to return to invest in and restore cultural heritages.
Localities need continue to do a good job of documenting, recording, and collecting documents on Then singing art, bringing the community to actively participate in tourism activities. Along with that, build more mechanisms, The policy encourages Then singing artists to continue to invest their intelligence and efforts in teaching the heritage to the younger generation. Focusing on researching and creating tourism products from Then art will help develop tourism and achieve the goals of community tourism with unique characteristics and high competitiveness, which is one of the core factors in attracting tourists.
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