New Kingdom
Two nights of concerts Soobin Hoang Son's concert in Hanoi was a great success with the enthusiastic cheers of an estimated 16,000 spectators. Some people think that Son should hold it in a larger venue to match the number of fans. Some fans are proud to belong to the strongest fandom in Vietnam, although this has not been verified. Anyway, by naming his fan community Kingdom, and calling his fans princes and princesses, Soobin Hoang Son has implicitly declared his current position in Vpop.
If in the past the enthronement or self-consecration of some "kings and queens" included the element of luck (also known as "favor of the ancestors"), today the position of some top stars is determined by the build based on ability. They all went to school, even studied music from a young age.
The time when audiences craved handsome and pretty idols who could be tolerated even if they sang a little boringly is over. Now that audiences have more choices, if they want to be successful and recognized, it is best for artists to become all-rounders first. Naming their first concert All-Rounder is also a way to declare Soobin's new position in the industry. V-pop. You don't have to use this skill to make up for that expertise, but you can confidently do well in any field.
If we were to name an artist whose career has been outstanding in many aspects up to now, it would still be My Tam. She is the first Vpop singer to hold a solo concert at a stadium. And to do so, My Tam must prove her versatility, besides singing, she can also compose, play two instruments and dance. My Tam's uniqueness does not lie in her versatility (if she wanted to, many artists could train themselves to do so) but also in her awareness of the times and her ability to anticipate the market.
Soobin Hoang Son is also on track to have a similar career. A descendant of the traditional musical family, Soobin learned to play the monochord from a young age and earned a degree in jazz piano at the Conservatory. On stage, he demonstrates his ability to play the instrument as a soloist, not just to embellish his voice.
Of course Soobin is not the first singer to play the monochord and piano well. Before that, there was Ho Hoai Anh, Bao Lan both graduated from the Conservatory of Music. Even before that, in the revolutionary music scene, People's Artist Thai Bao and Meritorious Artist Dang Duong were also trained in the Dan Bau. And sometimes they also incorporated the Dan Bau into their vocal performances. But they were in a different market segment.
Bao Lan once brought the monochord to the stage to perform with Nam Dong Ke, but now has found a place to settle down in the teaching profession. Ho Hoai Anh is also a case that can create a miracle like Soobin, but it seems that he was born a bit early. In Ho Hoai Anh's time, the market needed musicians and producers, while Ho Hoai Anh already had the qualities to meet this need. So he temporarily put aside his singing talent. And now it is unlikely that he will have the opportunity to return to the stage as a singer.
If the dan bau industry will suddenly attract young people to study, it will be partly thanks to Soobin. He has erased the gap between the music of the “old people” and the music of the young.
Times make stars
It can be seen that artist models are not only formed from the subjective desires of each individual but are also indirectly determined by market demand. The emergence of divas and their satellites was when Vietnamese music needed a generation of singers with distinctive light music voices, separated from the traditional, academic singing style. The fastest way was to reflect the techniques and images of the European and American divas at that time, of course, they still had to be Vietnamized. And Vpop also borrowed the title of diva for female singers who rose to the top at that time.
Soon the market shifted to welcoming singers with good looks and a willingness to dance. But the time of beauty singing does not last long. The open Internet helps artists learn more from the outside, and so do the audiences. If domestic artists cannot meet the new demands, of course the audience will give their affection to international stars.
The period when singer-songwriters were still a new dish to the market was also the time when many scandals about plagiarism broke out. It seems that some artists, while trying to impress and meet the new needs of the market, "took shortcuts" and released compositions that lacked their own mark.
When the number of singers who can play instruments and compose their own music becomes large, it is also the time when the Sing My Song contest is broadcast. Of course, when the organizers must foresee the potential of the contestants, they can launch this format. Just like when Rap Viet recruits students, it means that rap music has been recognized by the market and many rappers have become famous.
And after the artists had integrated enough talents to conquer the variety stages that welcomed tens of thousands of audiences, immediately appeared "Beautiful Sister Riding the Wind and Breaking the Waves" and "Brother Overcoming a Thousand Challenges". These programs were like an official announcement to the audience that the time for all-round artists had come. The organizers seemed to want to say: Artists just need to hone all their talents, we will take care of the rest.
Even at its peak, no diva was strong enough to export Vietnamese music. Today, we are witnessing the next generation realizing their unfinished dream, through the case of My Anh - "F1" of diva My Linh and musician Anh Quan. The young female artist is fully equipped with the necessary and sufficient skills to be able to aim for the international market. This may be a calculated move, but it is more likely that due to being born and raised in an international training environment, My Anh naturally has an extroverted tendency. It is not that she ignores the domestic market.
After the continuous success of stadium-scale performances, Vpop audiences have now become familiar with artists who know everything. If an individual does not have all the elements to shine, a band will have a reason to be born. In a formulaic band, besides members who are capable of composing and producing, there are also people who just need to be beautiful and famous, and it doesn't matter if they don't have a voice. Of course, this model is still in the pilot phase. Because the appearance of beautiful young artists who are good at singing, dancing, and playing a group is just a matter of time. And investors will not sit around waiting but will proactively open training centers to quickly reap from this new generation of artists. The Kpop-style trainee model was introduced to Vietnam from programs like Rookie of the Year.
Artists in the profession immediately recognized the problem. Those who already had singing voices and composing abilities immediately took dance lessons and even had their faces altered to adapt to market demands.
If artists from two decades ago had to reduce their abilities (like sacrificing their voices to do backstage work) to adapt to the market, today's artists tend to train hard to become all-rounders. Maybe they know how to appreciate their own qualities more. But also because the music industry has become more professional, all stages of production and organization have been perfected, there is no need for performing artists to jump in to fill the gap anymore.
Source: https://baoquangninh.vn/thoi-cua-nghe-si-toan-nang-3360835.html
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