Honoring traditional costumes through music: When identity becomes a "weapon"

In particular, honoring traditional costumes through programs and music products with strong appeal contributes to creating a proud trend in the entertainment industry.

MV "Bac Bling" impresses with traditional costumes.

Honoring traditional costumes with the "brothers"

The organizers of the program “Anh trai vu ngan cong gai” have just created a highly contagious media effect by calling on the audience to wear traditional costumes on the third night of the show in Ho Chi Minh City on the evening of March 22, to set a Guinness record for the event with the largest number of participants wearing traditional Vietnamese costumes.

According to the organizers, "the third night is not only a musical event, but also a cultural festival, a rare opportunity to leave a special mark on a wonderful journey." The program's appeal has received enthusiastic support from the public on social networks with tens of thousands of likes and thousands of comments.

Along with that, the concert "Anh trai vu ngan cong thorn" on the evening of March 22 also cooperated with partners to organize many activities to honor the traditional costumes of the nation.

One can mention the painting exhibition of 54 ethnic groups in traditional costumes on Guinness Street, bringing a message about the diversity and richness in costumes of ethnic groups across Vietnam. Or the exhibition "Vietnamese costumes" on Guinness Street displaying some special Vietnamese costumes of dynasties.

The organizers hope that the vivid illustrations and artifacts will be a bridge to bring today's public, especially young people, closer to traditional culture through diverse traditional costumes, bearing the identity of our compatriots in all regions of the country.

Previously, the audience was delighted many times with the moments when the "talents" dressed in traditional costumes performed special shows honoring Vietnamese culture such as "Drum Rice", "A Round of Vietnam", "Rain on Hue Street"...

Therefore, although it is an entertainment program, "Anh trai vu ngan cong gai" is widely supported by the public, considered a typical successful example in implementing the cultural industry, a strong affirmation of national cultural values ​​on the path of integration.

“Weapons” in the cultural field

It can be seen that bringing traditional costumes or costumes inspired by ancient costumes into new music videos is a trend that many young artists are pursuing and have achieved success.

In the recent remarkable success of the MV "Bac Bling", it is impossible not to mention the costumes that are both beautiful and imbued with Kinh Bac style with clear inspiration from the Quan Ho region.

As the costume designer for singer Hoa Minzy, designer Cao Minh Tien said that the music product "Bac Bling" is true to the spirit he pursues in his fashion career, which is to honor the traditional beauty of the nation, promote folk culture, and renew the image of traditional culture to easily reach young people, in order to spread love for traditional Vietnamese culture.

In addition, the MV also features nearly 300 people from Lac Xa, Que Tan, Que Vo (Bac Ninh) in traditional costumes, showing the elaborate investment of the crew to create a scene imbued with the ancient Northern countryside. These details also contribute to the effect of the song, helping "Bac Bling" maintain its position as the Top 1 YouTube with more than 60 million views as of the beginning of this week.

Previously, many famous young singers have also given traditional costumes a new spirit and inspiration when using them in their music products, creating "hits" both visually and aurally.

Singer Hoang Thuy Linh is one of the representatives of this trend. In her music products, she often wears modernized ao dai or traditional costumes.

The MVs "Let Mi tell you", "Duyen am"... have brought success to the artists when they know how to combine Vietnamese folk culture elements with modern music, bringing a proud and inspiring image of national costumes. In addition, this list also includes many famous names such as Son Tung M-TP, Phuong My Chi, Erik...

Traditional costumes have long been an important part of every country's culture. One of the biggest reasons why young artists today love traditional costumes is national pride.

In the era of integration and globalization, preserving cultural identity is becoming increasingly important. Many artists want to convey patriotism and affirm Vietnamese identity through fashion. This not only helps them affirm their own style but also contributes to spreading the beauty of Vietnamese culture to audiences at home and abroad. As designer Minh Hanh once affirmed: Cultural identity is the "treasure sword", the "weapon" for us to make our mark and win in the cultural field.

According to hanoimoi.vn

Source: https://baolaocai.vn/ton-vinh-trang-phuc-truyen-thong-qua-am-nhac-khi-ban-sac-tro-thanh-vu-khi-post399263.html