On November 20th, the White House opened Threads accounts for US President Joe Biden and Vice President Kamala Harris. Within an hour, Biden's account had reached 2 million followers.
The White House, the First Lady, and the Vice President's spouse also have Threads accounts.
The move comes after Musk last week called an anti-Semitic conspiracy theory "truth" on X. He also said that some "Jewish communities" promote "anti-white" messages and viewpoints.
White House officials have repeatedly criticized Musk for his "anti-Semitic rhetoric."
Several major advertisers, including Apple and Disney, have temporarily suspended payments on X. Musk defended himself on November 19th but did not apologize or retract his statements.
Meta launched Threads in July to compete with X (the old Twitter). After acquiring Twitter, Musk made a series of sweeping changes to the "blue bird" and received much criticism.
Over 30 million people signed up for Threads within hours. By mid-July, Threads had received over 100 million registrations.
Analytics firm Apptopia estimates Threads had approximately 33 million daily active users in the US in October.
Although Adam Mosseri, Instagram's CEO, stated that Threads doesn't prioritize news and political discourse, a segment of Twitter users has switched to Threads to share and get news updates.
In a statement sent to CNBC, the White House shared that the preparation process for the Threads accounts took several weeks.
“We are committed to meeting people where they are. Since the beginning of our term, we have used traditional media, digital media, SMS programs, and other innovative ways to reach Americans.”
(According to CNBC)
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