Ho Chi Minh City expands year-end promotion season with discounts up to 80%

According to the Department of Industry and Trade of Ho Chi Minh City, the City Sale branded goods promotion event series phase 2 - 2025, under the program "Shopping Season - Phase 2" has about 500 participating units with deep discounts of up to 80%. The program takes place from November 15 to December 31, 2025 to create a consumption boost, promoting purchasing power in the year-end shopping season.

Ho Chi Minh City continues to implement promotional programs to stimulate year-end shopping.

On November 19, Mr. Nguyen Minh Hung - Deputy Head of Trade Management Department, Department of Industry and Trade of Ho Chi Minh City - said that Shopping Season 2 allows businesses to implement deep incentives, meeting the increasing shopping demand. This year, the program expanded to Binh Duong and Ba Ria - Vung Tau areas, in addition to familiar locations in Ho Chi Minh City such as Ben Thanh Metro Station, Diamond Plaza, SC VivoCity, Thiso Mall, Audora Center or Parc Mall.

Mr. Nguyen Minh Hung, Deputy Head of Trade Management Department, Ho Chi Minh City Department of Industry and Trade provided information to the press on November 19.

Activities will take place online and in person at 10 venues, from December 12, 2025 to early January 2026. Ben Thanh Metro Station continues to be a highlight with a shopping space connected to the public transport system, attracting residents and tourists.

City Sale 2 brings together more than 500 domestic and foreign brands in the fields of fashion , cosmetics, accessories, and household goods. Many major brands participate such as Gucci, Burberry, Boss, Polo, Versace, Prada, Armani, Carolina Herrera; along with cosmetics brands Whoo, Ohui, Kose, L'Oreal, Maybelline; and fashion - accessories Nike, Adidas, Puma, An Phuoc, Pierre Cardin, Furla... Many items are discounted up to 80%, creating a vibrant shopping season.

At the same time, the Department of Industry and Trade coordinated with the banking system and electronic payment units to promote cashless payments. VNPay and Payoo launched cashback incentives; the Green SM transportation unit offered discounts of up to 25% for customers traveling to the event. The organizers expect the program to help increase the number of visitors to shopping centers by 30-50%, contributing to improving year-end purchasing power.

Representatives of the Department of Industry and Trade signed cooperation agreements with units to jointly implement year-end promotional programs.

This year, Focus Media Vietnam will accompany the broadcast of TVCs and program identification on elevator screens, shopping malls, high-rise buildings and supermarkets from December 1 to December 31, 2025. This activity supports the communication of two major stimulus programs in Ho Chi Minh City, including Shopping Season and “Responsible Green Tick”.

The program continues to receive the support of HDBank and Vikki Bank with cashless payment incentives such as discounts, vouchers, and refunds. Promoting digital payments contributes to the formation of a civilized consumer ecosystem in Ho Chi Minh City.

People increasingly trust and choose to buy "Responsible Green Tick" products deployed by the Department of Industry and Trade of Ho Chi Minh City.

Mr. Nguyen Nguyen Phuong, Deputy Director of the Department of Industry and Trade of Ho Chi Minh City, said that City Sale has become a prestigious annual shopping event, creating a strong ripple effect in the city and neighboring provinces, while attracting international tourists who love to shop for branded goods, contributing to affirming Ho Chi Minh City as an attractive destination for shopping tourism in the region.

Source: https://baotintuc.vn/tp-ho-chi-minh/tp-ho-chi-minh-mo-rong-mua-khuyen-mai-cuoi-nam-giam-gia-den-80-20251119164505512.htm