Deploying the communication plan to promote the 2nd Ca Mau Crab Festival in 2025

The People's Committee of Ca Mau province has just issued Plan No. 0158/KH-UBND dated October 27, 2025 on communication and promotion of activities of the Ca Mau Crab Festival - 2nd time in 2025, aiming to enhance the brand "Ca Mau Crab", promote local culture - cuisine and attract domestic and foreign businesses and investors to participate in developing the value chain of the sea crab industry in Ca Mau province.

According to the Plan, the Ca Mau Crab Festival - The 2nd time in 2025 will take place from November 16 to 22, 2025 with the theme "Ca Mau Crab: Forest scent - Sea taste", directed by the People's Committee of Ca Mau province, at the provincial level, focusing on a number of localities in the area.

Ca Mau Crab Festival - The 2nd time in 2025 takes place from November 16 to 22, 2025 with the theme "Ca Mau Crab: Forest scent - Sea taste"

Communication work is identified as a key task, with the goal of creating a strong impression, spreading the Ca Mau Crab brand, and at the same time introducing the potential and strengths of the province's economy , tourism, culture and investment environment.

Communication activities will be deployed before, during and after the event, in a synchronous, creative, effective and friendly manner, ensuring to reflect the identity of the land and people of Ca Mau.

The Provincial People's Committee assigned the Department of Culture, Sports and Tourism to preside over and coordinate with relevant agencies and units to carry out specific tasks such as: Organizing press conferences in Ca Mau and Ho Chi Minh City; designing identity sets, event background frames, billboards, posters, electronic banners; implementing communication on social networking platforms, newspapers inside and outside the province; live broadcasting, livestreaming the opening and closing ceremonies and main activities.

In addition, agencies, units and localities are required to mobilize cadres, civil servants, public employees and people to actively respond through creative forms of communication such as changing background frames, sharing information on social networks, and visual propaganda at administrative centers, residential areas and main roads.

Ca Mau Provincial Electronic Information Portal is assigned to build and operate the event information page (proposed domain name: ngayhoicuacamau.vn) to update official information, schedules, promotional clips, images, videos and related activities, serving the needs of people, tourists and businesses to look up and register to attend.

The Provincial People's Committee requested departments, branches and localities to closely coordinate and proactively carry out assigned tasks, ensuring that communication work is carried out synchronously and professionally, creating a widespread ripple effect in society, contributing to the successful organization of the Ca Mau Crab Festival - 2nd time in 2025, bringing the "Ca Mau Crab" brand to the national and international level.

Detail:

Source: https://www.camau.gov.vn/hoat-dong-lanh-dao-tinh/trien-khai-ke-hach-truyen-thong-quang-ba-ngay-hoi-cua-ca-mau-lan-thu-ii-nam-2025-290172