From Identity to Excellence: Stories of People Who Dare to Be Different

Each person is on a journey – a choice to preserve, inherit and develop cultural identity in their own way. Whether it is elevating traditional values ​​with modern technology, reviving heritages that were thought to have been forgotten, or reviving folk sounds in the flow of contemporary music, they all have something in common: daring to affirm their personal identity on the journey of “moving towards a superior version”.

These inspirational stories are helping Techcombank spread the brand promise of “Better every day” – where dreams are fueled to break through, and each individual can become a great source of inspiration for the community.

Fustic Studio – When heritage meets futuristic thinking

Three young artists Hai Doan, Nam Le and Trung Bao co-founded Fustic Studio with a vision that transcends limits: connecting Vietnamese culture with the world through limitless creative language.

“Vietnam has so much beauty and meaningful cultural messages. We believe that through the lens of art and innovative technology, we can share that cultural diversity through intimate and creative experiences,” Hai Doan shared.

Fustic not only recreates traditional art, but also redefines the way people perceive art. Here, sounds can be seen, colors can be heard – thanks to the combination of art, technology and creative algorithms. An unusual dream, but three young artists still steadfastly act, to create wonderful things.

Nam Le affirmed: “The key to the future lies in the intersection – between technology and culture, between individuals and communities. Fustic is where we create multi-sensory art experiences, inspired by the roots of national culture.”

Do Huu Triet – Reviving heritage, creating the future

Do Huu Triet is a pioneer in restoring Hue enamel craft – a once-glorious enamel art that has gradually faded due to the complexity of the technique. “Enamel is the quintessence of the Vietnamese people. I want to bring this heritage back, not just as an artifact in a museum, but as a living part of modern life,” Do Huu Triet proudly shared.

With an open mind, Huu Triet has brought enamel out of the exhibition space to appear in architecture, jewelry, and modern applications. But above all, he understands that the future of heritage lies in the next generation.

He also hopes that: “There will be many young people returning to Hue, continuing their passion and preserving this profession. The superior version is the inheritance of development – ​​reviving a heritage and making it a symbol of cultural pride in Vietnamese life today”.

Soobin – When Vietnamese sounds rise up in the global flow

Soobin's musical journey began very early, when folk melodies such as ca tru, xam and other traditional art forms were deeply engraved in the soul of the 3-year-old boy. After that, he focused on pursuing uptrend music genres in the world and achieved success with catchy pop songs that kept up with global trends. However, fate brought him back to his roots when "Trông cốm" - a folk melody opened the door to new creativity. Returning to his small dream from the past, Soobin was determined to take action to reap his own sweet fruits.

“When I started working with Trong Com, I started experimenting with writing modern melodies based on the core of folk songs. That was when I realized that folk sounds are a valuable element to connect with young audiences and introduce Vietnamese culture to international friends – a precious heritage that we have preserved and developed over the years” - Soobin shared about the turning point in his career.

Moving towards a superior version, for Soobin, is to become a bridge to bring Vietnamese music into the global music flow. This is not only an ambition, but also a mission that he is realizing every day through each song, each performance and the warm reception of the public - not only in Vietnam but also from international friends.

From each creative journey, each decision to maintain their identity, these people have inspired the community to dare to dream and act for their dreams. And on that journey of conquest, Techcombank is proud to be the one who creates conditions to always support, connect and encourage the aspirations to dare to be different to excel every day.

Source: https://cand.com.vn/Chuyen-dong-van-hoa/tu-ban-sac-den-vuot-troi-cau-chuyen-cua-nhung-nguoi-dam-khac-biet-i769913/