Vietnam is attracting the world's super-rich

With impressive growth rates, urban infrastructure and increasingly high quality of life, Vietnam has emerged as a “new star” on the real estate investment map of the global wealthy.

Global asset flows are heading towards high-end real estate in Vietnam

According to a newly published report from the Foreign Investment Agency ( Ministry of Finance ), despite the ongoing fluctuations in the global economy, foreign direct investment (FDI) flows into Vietnam continue to grow steadily. In the past 5 months, total foreign investment in our country reached nearly 18.4 billion USD, up 51.2% over the same period last year.

Notably, FDI capital poured into the real estate sector ranks second, just after the processing and manufacturing sector.

While the key processing and manufacturing sector continues to play a leading role in attracting 10.4 billion USD, accounting for nearly 56.6% of total registered investment capital, up 31.9% over the same period... the real estate sector received 4.99 billion USD, accounting for more than 27% of total capital and more than double that of the same period last year.

The recently released Savills Impacts 2025 report shows that, in the context of geopolitical tensions and a volatile global economy, the flow of investors' assets is also changing rapidly. The super-rich and multinational corporations are adjusting their investment strategies and deciding where to locate their headquarters and live.

Accordingly, although traditional financial centers such as New York, London, Paris, Tokyo… still retain their appeal to the super-rich, a wave of migration has appeared. The super-rich are calculating and paying attention to friendlier destinations, emerging markets such as Dubai, Abu Dhabi, Milan, Singapore, Vietnam…

Commenting on this issue, Mr. Paul Tostevin - Director of Global Research of Savills shared with the press that in the wave of global asset reallocation, Vietnam is becoming more and more attractive and has many opportunities to attract the super-rich thanks to its many natural advantages and strategic location. Vietnam can absolutely become a center for investment, living and sustainable development.

Thus, it can be seen that foreign capital is pouring strongly into real estate and an important part of this capital comes from investment funds, rich people at home and abroad - creating great purchasing power for the high-end segment.

In particular, information from the market research organization Mordor Intelligence Inc shows that the high-end real estate market in Vietnam will reach a value of about 4.14 billion USD in 2025 and is forecast to increase to 7.84 billion USD in 2030, with an average annual growth rate of 13.7%. High-end projects in Hanoi and Ho Chi Minh City, including penthouses, villas and luxury apartments, are offered for sale at around 5,400-15,000 USD/m², equivalent to major markets in the world but still creating an advantage in terms of input costs.

The surge of the super-rich

In Asia, along with key luxury housing markets such as Tokyo, Hong Kong and Singapore, the Vietnamese market is rapidly emerging as a luxury housing market with significant growth potential. Since 2020, the ultra-luxury segment has been introduced here with prices starting from USD 10,000/m2. Driven by high-end products from international brands, luxury real estate in Vietnam, especially in key locations such as Ho Chi Minh City and Hanoi, is increasingly attracting wealthy domestic and foreign buyers," Knight Frank's report said.

The number of rich people in Vietnam is growing rapidly. Knight Frank Wealth Report 2024 said that the number of individuals with cash assets of 30 million USD or more in Vietnam increased to 752 people in 2023, an increase of 2.4% compared to the previous year. This number is forecast to continue to increase rapidly in the coming years, reaching nearly 1,000 people in 2028. For each individual in the super-rich group, the need for international standard housing - penthouses, villas - in prime locations becomes urgent.

The Global Wealth Report 2025 also shows that Vietnam continues to make progress in the prosperity picture, with 5,459 individuals owning net assets of over 10 million USD, accounting for 0.2% of the total number of high-net-worth individuals globally (in 2024). This puts Vietnam in 6th place in Southeast Asia in terms of the number of high-net-worth individuals. Vietnam has continuously recorded strong growth in the number of high-net-worth individuals, ranging from 5 - 18% before the Covid-19 pandemic. After the pandemic, the growth rate has always been stable at around 2.4 - 5%.

A study by McKinsey & Company also noted that from 2011 to 2021, the average annual return on wealth in Vietnam reached 15%, far exceeding the 7% of neighboring countries in Asia. By 2027, the personal financial asset (PFA) market in Vietnam is forecast to reach about 600 billion USD.

According to vtv.vn

Source: https://baolaocai.vn/viet-nam-dang-hap-dan-gioi-sieu-giau-toan-cau-post403374.html