VINACHEM - Affirming the position of Vietnam's chemical industry from the Autumn Fair 2025

VTV.vn - The 2025 Autumn Fair is a special opportunity for VINACHEM to promote its brand, introduce products and expand its market.

Attending the Autumn Fair 2025, Vietnam Chemical Group (VINACHEM) not only introduced key products but also demonstrated a new development strategy: Digital transformation, multi-channel trade promotion and affirmed its position in the national chemical industry.

Make your mark at the biggest trade event of the year

The Autumn Fair 2025 organized by the Ministry of Industry and Trade is one of the key trade promotion activities of the year, gathering hundreds of domestic and foreign enterprises. For VINACHEM, this is a special opportunity to promote the brand, introduce products and expand the market. At VINACHEM's booth, 19 member units will bring typical product lines, reflecting the comprehensive production and business capacity of a leading industrial VINACHEM.

VINACHEM booth at the 2025 Fall Fair

“The Autumn Fair 2025 is an important occasion for VINACHEM to affirm the position, image and role of the Vietnamese Chemical industry in the national economy ”

Mr. Nguyen Huu Tu - General Director of VINACHEM

Development Strategy: Innovation – Sustainability – Integration

In the context of the global economy strongly transforming towards green and sustainable development, VINACHEM has been implementing the development strategy for the period 2025-2030 with three pillars: Technological innovation; Green growth and International integration. VINACHEM focuses on investing in research and development (R&D), applying clean technology, converting to smart production models and using renewable energy in many fields.

Product diversification - expanding consumer market

VINACHEM currently owns a diverse product portfolio spanning many fields: basic chemicals, fertilizers, rubber, detergents, batteries and industrial gases. Brands such as LIX, Haso, Binh Dien, DAP – VINACHEM, Ninh Binh Fertilizer, Lam Thao Super, Pinaco, Viet Tri Chemicals or Southern Rubber, Da Nang Rubber, Sao Vang Rubber have become familiar to Vietnamese consumers and are present in many international markets.

VINACHEM's typical products are displayed at the central exhibition area.

Promote digital consumption with VinachemMart

A notable highlight at this year’s Fair is VINACHEM’s introduction of the VinachemMart e-commerce platform – a modern sales channel that helps customers easily access, order and receive goods at home. This application helps member units switch to a multi-channel business model, combining direct display and online transactions, in line with the rapidly growing digital consumption trend.

VinachemMart e-commerce platform interface

Attractive promotions and shopping incentives

To encourage customers to experience the e-commerce channel, VINACHEM launched an attractive promotion program during the fair. Consumers who shop on the VinachemMart platform will receive a shipping fee reduction of up to 50,000 VND and a voucher worth 30,000 VND for newly registered accounts. This is not only a price incentive but also a strategic move to promote online shopping behavior in the chemical industry - a field that is not yet digitized.

Connect, Cooperate and Develop

Deputy Prime Minister Bui Thanh Son and the delegation of the Ministry of Industry and Trade visited and encouraged VINACHEM's Fair booth.

Not only a place to display products, the Autumn Fair 2025 is also a forum connecting domestic and foreign businesses, investors and partners. VINACHEM takes advantage of this opportunity to promote cooperation in research, production and distribution, especially in the fields of basic chemicals, fertilizers and rubber. Expanding cooperation with international businesses helps VINACHEM access new technology, improve competitiveness and expand export markets.

Towards a green future for Vietnam's chemical industry

VINACHEM strives towards the goal of 'Green Development - Sustainable Integration'

VINACHEM's booth is modernly designed, with the highlight being the central space introducing the Group as a whole, along with separate display areas for each member unit.

The Autumn Fair 2025 is not only a trade promotion event but also demonstrates VINACHEM's determination to innovate on the journey of sustainable development. With the orientation of building a green value chain, applying advanced technology and expanding international cooperation, VINACHEM Vietnam Chemicals is gradually asserting its pioneering role in the national chemical industry. Participating in this fair, VINACHEM not only introduces products - but also introduces the image of an innovative, creative VINACHEM ready for global integration.

Source: https://vtv.vn/vinachem-khang-dinh-vi-the-nganh-hoa-chat-viet-nam-tu-hoi-cho-mua-thu-2025-10025102612431775.htm