Hanoi lacks high-class entertainment areas

When mentioning Hanoi, tourists will immediately think of the thousand-year-old city of culture with the Temple of Literature, Opera House, Cathedral, Hoa Lo Prison, One Pillar Pagoda or further away, some traditional craft villages such as Bat Trang pottery village, Van Phuc silk village...

Despite its uniqueness, many tourists admit that Hanoi's destinations only hold visitors for 2-3 days. "Before I came to Vietnam, my friends often shared that Hanoi was a place worth visiting, but if you wanted to experience the bustling atmosphere, you should go to other places like Ha Long, Cat Ba or fly to Da Nang , Hoi An. When I came to Hanoi, I only stayed here for 2 days and visited all the important places. If Hanoi wants to retain visitors, it needs to have more new destinations," said Mr. Williams, a British tourist.

Hanoi, like other destinations, always wants to increase spending and extend the length of stay of tourists.

According to statistics from the Hanoi Department of Tourism , on average each international visitor stays in Hanoi for only 3.67 days and domestic visitors for 2.32 days.

Another major problem of Hanoi tourism is that tourists' spending is still very low. According to statistics from the Hanoi Department of Tourism, the average spending of tourists when coming to Hanoi is currently only about 113.5 USD/person/day, while in Dubai (United Arab Emirates) it is 537 USD, Paris (France) 301 USD, Singapore 286 USD, Phuket (Thailand) 239 USD... It is worth noting that this number seems to have remained "stuck in place" for many years.

According to experts, one of the reasons for the above situation is that Hanoi is currently only focusing on developing cultural, historical and ecological tourism while lacking large-scale, attractive integrated tourism areas (entertainment and resorts). Mr. Nguyen Gia Phuong, Director of the Hanoi Center for Investment, Trade and Tourism Promotion, said: "Hanoi needs to form large-scale, professional shopping and culinary areas to serve tourists, especially international visitors."

That is also the reason why when Ocean City - a new multi-experience destination city in the East was launched, many tourism experts assessed that this would be a new strategic spearhead of the Capital with new, trendy experiences and thorough investment from Vingroup.

Introducing a dynamic and integrated Hanoi, Mega Grand World Hanoi will welcome all visitors with entertainment and consumption needs to travel to the capital.

The formula for success of the "entertainment universe" Mega Grand World

Located at the heart of Ocean City, Mega Grand World converges all the elements to become the leading unique cultural - entertainment - shopping - art viewing destination in Vietnam.

First of all, it is a prime location. Mega Grand World connects to the city center via National Highway 5B, Ring Road 3.5 and soon Ring Road 4, which has just been started. This location helps Mega Grand World welcome the flow of tourists to the capital who want to explore a dynamically developing Hanoi.

Mega Grand World also owns an attractive "4-experience platform" for tourists, including: Experience convenient travel with more than 100 free bus trips every day from neighboring provinces, from the city center and route E10 running directly from Noi Bai airport; Experience trendy shopping with hundreds of world-famous brands; Experience high-class entertainment with river shows and exciting games; Experience the quintessence of East-West culinary culture.

Mega Grand World Hanoi is the most anticipated blockbuster of the retail, tourism and real estate market in 2023.

These four elements, along with the existing highlight projects in Ocean City such as the world's largest artificial wave complex Royal Wave Park, the Four Seasons Paradise Bay, the white sand saltwater and freshwater lake duo and the Vincom Mega Mall, are the guarantee that Mega Grand World Hanoi will become the most attractive destination in the North. Vingroup's VinWonders will also continue to add exciting games, enhancing the experience for visitors at both Mega Grand World and the two central parks of the city.

Finally, Mega Grand World Hanoi is planned based on the principle of optimizing the customer experience journey. The industry planning of the two subdivisions K-Town - Korean Street and The Venice - Italian Street is systematically and scientifically distributed, fully and diversely meeting the needs of children, teenagers, the elderly, men, women, etc.

Not stopping there, the interactive live show The Grand Voyage will be a unique art experience only available at Mega Grand World Hanoi, attracting visitors to come back here again and again.

Although Mega Grand World Hanoi will not officially open until early December 2023, at present, this is the most anticipated blockbuster project for retailers looking for profitable business premises in a shoppertainment model destination complex (shopping combined with entertainment). This also opens up attractive and potential opportunities for real estate investors.

In the context of tourism recovering strongly after the pandemic, Mega Grand World is not only a new attractive destination for people but also contributes to solving the difficult problem for Hanoi tourism.

NGOC QUYNH