Building and spreading corporate cultural values

(Baothanhhoa.vn) - On the morning of April 18, the Provincial Political School coordinated with Tien Nong Agricultural and Industrial Joint Stock Company to organize a scientific workshop on "Practices and experiences in building corporate culture in Thanh Hoa province". Attending the workshop were representatives of the Vietnam Federation of Commerce and Industry, Thanh Hoa - Ninh Binh branch, and the Provincial Business Association.

Overview of the workshop.

Speaking at the workshop, Dr. Thinh Van Khoa, Vice Principal of the Provincial Political School, stated: Corporate culture is one of the important factors determining the long-term existence and development of each enterprise, helping enterprises have a long-term vision and create their own brand value as well as competitive advantages and commercial advantages in the development process.

In the world , many large corporations can survive and develop for decades and even in crisis, because they have built strong corporate culture values. There are brands that become the foundation of the enterprise and the symbol of the country, with international influence.

Dr. Thinh Van Khoa, Vice Principal of Provincial Political School.

In Thanh Hoa , many enterprises have paid attention to building corporate culture, business ethics, building business strategies and goals. The principles and regulations of enterprises have been formed and strictly implemented, creating a unique identity and adapting to the world's business environment and global competition. At the same time, enterprises have actively carried out social responsibilities and supported the community.

However, there are still some enterprises that are not fully aware, the construction of corporate culture is just a formality when only focusing on entertainment and communication activities, promotion without paying attention to building the architecture and appearance of the enterprise; do not have the right concept of competition and cooperation in business; unprofessional working style...

Therefore, from awareness to action, from theory to practice on the issue of corporate culture is still a challenging journey that needs to be researched, discussed and shared.

General Director of Tien Nong Agricultural Industry Joint Stock Company Nguyen Hong Phong spoke at the workshop.

On behalf of Tien Nong Agricultural Industry Joint Stock Company, General Director Nguyen Hong Phong affirmed: Corporate culture is not only the spiritual foundation of each organization, but also the core value that contributes to building the brand, helping to strengthen internal strength and create sustainable trust with partners, employees and the social community.

Building a corporate culture is not simply about forming values, beliefs and standards of conduct within the organization, but also about creating a spiritual and ethical business ecosystem, contributing to improving competitiveness and sustainability in corporate governance; while honoring and spreading humanistic values, kindness and progress in the enterprise.

At the workshop, delegates focused on discussing many aspects related to theoretical and practical issues in developing corporate culture such as: general awareness of the need to build corporate culture; the current status of corporate culture in the province in recent times; some experiences and solutions to build corporate culture in the coming time.

Dr. Le Van Phong, Provincial Political School shared at the workshop.

Officers and employees of Tien Nong Agricultural Joint Stock Company also discussed and shared many core values ​​that are the "guiding principles" in forming corporate culture at the unit with the following presentations: Corporate culture in the activities of the "Tien Nong family"; Corporate culture in responsibility to the community; Corporate culture in customer service; Corporate culture in social security work.

Mr. Nguyen Trung Tru, Director of the Vietnam Farmers Care and Service Center, Tien Nong Agricultural Industry Joint Stock Company shared at the workshop.

Accordingly, with the vision of being a leading innovative enterprise in the field of plant nutrition in Vietnam, the company has built a strategy to professionally serve key agricultural sectors of the country to improve the quality of Vietnamese agricultural products and bring the value of Vietnamese agricultural products to the world.

The company aims to serve 200 distributors; 10,000 retail outlets and take care of 1 million large-scale farming households with the belief in development based on empowerment and continuity of tradition between generations. Each member of the company is given the opportunity to maximize their potential to contribute and succeed and contribute to the company and society.

Mr. Doi Si Nam, Vice Chairman and General Secretary of the Provincial Business Association spoke at the workshop.

Sharing at the workshop, the representative of the provincial Business Association proposed: In order for the movement to build corporate culture to continue to develop widely and substantially, it is recommended that state management agencies and associations have a mechanism to recognize and honor enterprises with typical cultural models; organize more dialogue programs, forums, and seminars for enterprises to learn from each other about building internal culture, especially in the context of digital transformation, green economy, and circular economy; encourage enterprises to build a set of internal cultural codes suitable to the characteristics of the industry and local identity....

Minh Hang

Source: https://baothanhhoa.vn/xay-dung-lan-toa-gia-tri-van-hoa-doanh-nghiep-246035.htm